Purchasing Decisions and Consumer Behavior in BoP- Albanian Reality
Poverty is a rather complex phenomenon combining several dimensions. One of the best approaches to define poverty is perhaps just to ask ordinary people how they would define it and list what features they perceive as most important. Many studies have been made about customer behavior, but few have...
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| Format: | Article |
| Language: | English |
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The Bucharest University of Economic Studies Publishing House
2018-11-01
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| Series: | Journal of Emerging Trends in Marketing and Management |
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| Online Access: | http://www.etimm.ase.ro/RePEc/aes/jetimm/2018/ETIMM_V01_2018_47.pdf |