Globalization and the marketing orientation of companies
The functioning of the enterprise in a constantly changing environ-ment means that companies should make the necessary transformation, meet challenges, and thus anticipate and shape the reality. Each company should be the instigator of continuous change, particularly innovative projects which succes...
| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
University of Gdansk
2011-12-01
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| Series: | Contemporary Economy |
| Subjects: | |
| Online Access: | http://www.wspolczesnagospodarka.pl/?p=417 |
| _version_ | 1818548433241243648 |
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| author | Aneta Oniszczuk-Jastrząbek |
| author_facet | Aneta Oniszczuk-Jastrząbek |
| author_sort | Aneta Oniszczuk-Jastrząbek |
| collection | DOAJ |
| description | The functioning of the enterprise in a constantly changing environ-ment means that companies should make the necessary transformation, meet challenges, and thus anticipate and shape the reality. Each company should be the instigator of continuous change, particularly innovative projects which success depends largely on the mobilization of all em-ployees for creative thinking, action and learning. Today, a company is considered as innovative and competitive, when it possesses the ability to use marketing in order to understand the market and results of scientific research, new concepts, ideas and inventions which are expected by consumers due to the high level of modernity. |
| first_indexed | 2024-12-12T08:19:50Z |
| format | Article |
| id | doaj.art-326a0f58a3e64e8080f219975b1cda65 |
| institution | Directory Open Access Journal |
| issn | 2082-677X |
| language | English |
| last_indexed | 2024-12-12T08:19:50Z |
| publishDate | 2011-12-01 |
| publisher | University of Gdansk |
| record_format | Article |
| series | Contemporary Economy |
| spelling | doaj.art-326a0f58a3e64e8080f219975b1cda652022-12-22T00:31:26ZengUniversity of GdanskContemporary Economy2082-677X2011-12-01222129Globalization and the marketing orientation of companiesAneta Oniszczuk-JastrząbekThe functioning of the enterprise in a constantly changing environ-ment means that companies should make the necessary transformation, meet challenges, and thus anticipate and shape the reality. Each company should be the instigator of continuous change, particularly innovative projects which success depends largely on the mobilization of all em-ployees for creative thinking, action and learning. Today, a company is considered as innovative and competitive, when it possesses the ability to use marketing in order to understand the market and results of scientific research, new concepts, ideas and inventions which are expected by consumers due to the high level of modernity.http://www.wspolczesnagospodarka.pl/?p=417GlobalizationMarketing orientationCompany |
| spellingShingle | Aneta Oniszczuk-Jastrząbek Globalization and the marketing orientation of companies Contemporary Economy Globalization Marketing orientation Company |
| title | Globalization and the marketing orientation of companies |
| title_full | Globalization and the marketing orientation of companies |
| title_fullStr | Globalization and the marketing orientation of companies |
| title_full_unstemmed | Globalization and the marketing orientation of companies |
| title_short | Globalization and the marketing orientation of companies |
| title_sort | globalization and the marketing orientation of companies |
| topic | Globalization Marketing orientation Company |
| url | http://www.wspolczesnagospodarka.pl/?p=417 |
| work_keys_str_mv | AT anetaoniszczukjastrzabek globalizationandthemarketingorientationofcompanies |