Sponsorship of junior sport development programs in Australia
Abstract Objective: This study investigated the nature and extent of unhealthy food, beverage, alcohol and gambling sponsors of children's sport development programs. Methods: Websites of junior development sport programs (n=56) associated with sporting organisations that received funding from...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
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Elsevier
2016-08-01
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| Series: | Australian and New Zealand Journal of Public Health |
| Subjects: | |
| Online Access: | https://doi.org/10.1111/1753-6405.12541 |
| _version_ | 1797728259775922176 |
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| author | Wendy L. Watson Rebecca Brunner Lyndal Wellard Clare Hughes |
| author_facet | Wendy L. Watson Rebecca Brunner Lyndal Wellard Clare Hughes |
| author_sort | Wendy L. Watson |
| collection | DOAJ |
| description | Abstract Objective: This study investigated the nature and extent of unhealthy food, beverage, alcohol and gambling sponsors of children's sport development programs. Methods: Websites of junior development sport programs (n=56) associated with sporting organisations that received funding from the Australian Sporting Commission were analysed. Sponsors were considered unhealthy if they were alcohol or gambling companies or sold food and/or beverages that failed independent nutrition criteria. The websites of the sport development programs were also analysed for types of promotion. Results: There were 246 sponsors identified. Eleven (4.5%) sponsors were food, beverage, alcohol or gambling companies of which 10 (91%) were unhealthy. Surf Lifesaving (n=4) and athletics (n=3) websites had the highest number of unhealthy sponsors. Promotions associated with unhealthy sponsorship included logo placement on homepages (100%), naming rights (31%), logo on sport uniforms (27%) and branded participant packs (31%). Conclusions: The majority of food and beverage company sponsors in sport development programs are companies associated with unhealthy products. Two websites hosting junior development program information included an alcohol company sponsor and a gambling company sponsor. Implications: Unhealthy product sponsorship of children's sport should be addressed as part of a comprehensive regulation designed to reduce exposure to marketing of unhealthy foods. |
| first_indexed | 2024-03-12T11:11:25Z |
| format | Article |
| id | doaj.art-327b98c2c38e48bab999a2a9d542f062 |
| institution | Directory Open Access Journal |
| issn | 1326-0200 1753-6405 |
| language | English |
| last_indexed | 2024-03-12T11:11:25Z |
| publishDate | 2016-08-01 |
| publisher | Elsevier |
| record_format | Article |
| series | Australian and New Zealand Journal of Public Health |
| spelling | doaj.art-327b98c2c38e48bab999a2a9d542f0622023-09-02T02:48:16ZengElsevierAustralian and New Zealand Journal of Public Health1326-02001753-64052016-08-0140432632810.1111/1753-6405.12541Sponsorship of junior sport development programs in AustraliaWendy L. Watson0Rebecca Brunner1Lyndal Wellard2Clare Hughes3Cancer Programs Division Cancer Council NSW New South WalesFaculty of Science Medicine and Health, School of Medicine University of Wollongong New South WalesCancer Programs Division Cancer Council NSW New South WalesCancer Programs Division Cancer Council NSW New South WalesAbstract Objective: This study investigated the nature and extent of unhealthy food, beverage, alcohol and gambling sponsors of children's sport development programs. Methods: Websites of junior development sport programs (n=56) associated with sporting organisations that received funding from the Australian Sporting Commission were analysed. Sponsors were considered unhealthy if they were alcohol or gambling companies or sold food and/or beverages that failed independent nutrition criteria. The websites of the sport development programs were also analysed for types of promotion. Results: There were 246 sponsors identified. Eleven (4.5%) sponsors were food, beverage, alcohol or gambling companies of which 10 (91%) were unhealthy. Surf Lifesaving (n=4) and athletics (n=3) websites had the highest number of unhealthy sponsors. Promotions associated with unhealthy sponsorship included logo placement on homepages (100%), naming rights (31%), logo on sport uniforms (27%) and branded participant packs (31%). Conclusions: The majority of food and beverage company sponsors in sport development programs are companies associated with unhealthy products. Two websites hosting junior development program information included an alcohol company sponsor and a gambling company sponsor. Implications: Unhealthy product sponsorship of children's sport should be addressed as part of a comprehensive regulation designed to reduce exposure to marketing of unhealthy foods.https://doi.org/10.1111/1753-6405.12541childrensportsponsorshipfood marketing |
| spellingShingle | Wendy L. Watson Rebecca Brunner Lyndal Wellard Clare Hughes Sponsorship of junior sport development programs in Australia Australian and New Zealand Journal of Public Health children sport sponsorship food marketing |
| title | Sponsorship of junior sport development programs in Australia |
| title_full | Sponsorship of junior sport development programs in Australia |
| title_fullStr | Sponsorship of junior sport development programs in Australia |
| title_full_unstemmed | Sponsorship of junior sport development programs in Australia |
| title_short | Sponsorship of junior sport development programs in Australia |
| title_sort | sponsorship of junior sport development programs in australia |
| topic | children sport sponsorship food marketing |
| url | https://doi.org/10.1111/1753-6405.12541 |
| work_keys_str_mv | AT wendylwatson sponsorshipofjuniorsportdevelopmentprogramsinaustralia AT rebeccabrunner sponsorshipofjuniorsportdevelopmentprogramsinaustralia AT lyndalwellard sponsorshipofjuniorsportdevelopmentprogramsinaustralia AT clarehughes sponsorshipofjuniorsportdevelopmentprogramsinaustralia |