The Effects of Regulatory Focus on Channel Choice and Recommendation:
Today, the number of multichannel shoppers, consumers who shop at both physical and online stores, has increased. Previous research has implied that multichannel shoppers’ regulatory focus may affect the store choice. However, there remain two limitations: (1) prior studies have not considered onlin...
| Main Authors: | , |
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| Format: | Article |
| Language: | Japanese |
| Published: |
Japan Marketing Academy
2018-12-01
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| Series: | Maketingu Janaru |
| Subjects: | |
| Online Access: | https://www.jstage.jst.go.jp/article/marketing/38/2/38_2018.040/_html/-char/en |