The Representation of the Image of Russia in Foreign National Mass Media Discourse

This article focuses on the representation of the image of Russia in the discourse of foreign media (2014–2020). Taking into account the definition of the image of the state as a special concept, the article claims the lexeme «Russia», as well as the identities associated with this image in politica...

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Main Author: O. V. Degtyareva
Format: Article
Language:English
Published: North-West institute of management of the Russian Presidential Academy of National Economy and Public Administration 2021-02-01
Series:Управленческое консультирование
Subjects:
Online Access:https://www.acjournal.ru/jour/article/view/1499
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author O. V. Degtyareva
author_facet O. V. Degtyareva
author_sort O. V. Degtyareva
collection DOAJ
description This article focuses on the representation of the image of Russia in the discourse of foreign media (2014–2020). Taking into account the definition of the image of the state as a special concept, the article claims the lexeme «Russia», as well as the identities associated with this image in political and mass-information discourse. This concept contains historical, metaphorical, evaluative, ethnocultural and associative layers. Based on scientific  research on the problems of media discourse, image-formation, associations, and using the methods of critical discourse and conceptual metaphorical analysis, the article reveals the range of means of reaching the concept of «Russia» used by the media. Discourse depends on grammar, semiotics, semantics, structure and argumentation,  therefore it is important to answer the questions: how do «they» speak about «us» and how is the image of «us» formed in text or speech? To achieve the goal, we had content analysis of massmedia and had the associative  experimental technique too. These tools demonstrate the ideological values of the discourse in question and the associations that it forms in the minds of people. The paper suggests that the scheme of analysis of the image of state in the political mass media discourse, offered in it, can be applied to the investigation of images of other states.
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spelling doaj.art-32ac2c54648c43ff9ab068c53c098f7f2024-02-29T09:36:16ZengNorth-West institute of management of the Russian Presidential Academy of National Economy and Public AdministrationУправленческое консультирование1726-11391816-85902021-02-0101211211910.22394/1726-1139-2020-12-112-1191355The Representation of the Image of Russia in Foreign National Mass Media DiscourseO. V. Degtyareva0North-West Institute of Management of RANEPAThis article focuses on the representation of the image of Russia in the discourse of foreign media (2014–2020). Taking into account the definition of the image of the state as a special concept, the article claims the lexeme «Russia», as well as the identities associated with this image in political and mass-information discourse. This concept contains historical, metaphorical, evaluative, ethnocultural and associative layers. Based on scientific  research on the problems of media discourse, image-formation, associations, and using the methods of critical discourse and conceptual metaphorical analysis, the article reveals the range of means of reaching the concept of «Russia» used by the media. Discourse depends on grammar, semiotics, semantics, structure and argumentation,  therefore it is important to answer the questions: how do «they» speak about «us» and how is the image of «us» formed in text or speech? To achieve the goal, we had content analysis of massmedia and had the associative  experimental technique too. These tools demonstrate the ideological values of the discourse in question and the associations that it forms in the minds of people. The paper suggests that the scheme of analysis of the image of state in the political mass media discourse, offered in it, can be applied to the investigation of images of other states.https://www.acjournal.ru/jour/article/view/1499discourseimage of statenational identityconceptassociation
spellingShingle O. V. Degtyareva
The Representation of the Image of Russia in Foreign National Mass Media Discourse
Управленческое консультирование
discourse
image of state
national identity
concept
association
title The Representation of the Image of Russia in Foreign National Mass Media Discourse
title_full The Representation of the Image of Russia in Foreign National Mass Media Discourse
title_fullStr The Representation of the Image of Russia in Foreign National Mass Media Discourse
title_full_unstemmed The Representation of the Image of Russia in Foreign National Mass Media Discourse
title_short The Representation of the Image of Russia in Foreign National Mass Media Discourse
title_sort representation of the image of russia in foreign national mass media discourse
topic discourse
image of state
national identity
concept
association
url https://www.acjournal.ru/jour/article/view/1499
work_keys_str_mv AT ovdegtyareva therepresentationoftheimageofrussiainforeignnationalmassmediadiscourse
AT ovdegtyareva representationoftheimageofrussiainforeignnationalmassmediadiscourse