Retro Design and Nostalgic Marketing: Influence of nostalgic trend in consumer behavior
<p><em>The presence of elements that refer to nostalgia in many sectors of contemporary society has been studied by researchers from various areas. In marketing, nostalgia is perceived as a market trend that attracts consumers through their past emotions. This article aims to analyze the...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Essentia Editora IFFluminense
2016-04-01
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| Series: | Vértices |
| Subjects: | |
| Online Access: | http://essentiaeditora.iff.edu.br/index.php/vertices/article/view/5798 |