Cervical Cancer Prevention on Instagram: Content and Social Interaction Analysis of Brazilian Accounts
Objective: The aim of the present study was to analyse the content of posts on Instagram about cervical cancer. Methods: It was conducted a qualitative analysis using the 50 most popular publicly available Portuguese-language Instagram posts, containing the hashtags #cervicalcancer, #papsmear, #hpv,...
| Main Authors: | , , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
West Asia Organization for Cancer Prevention
2023-03-01
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| Series: | Asian Pacific Journal of Cancer Biology |
| Subjects: | |
| Online Access: | http://www.waocp.com/journal/index.php/apjcb/article/view/894 |
| _version_ | 1797338735563505664 |
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| author | Marcelo Picinin Bernuci Elen P Vicente Ana Beatriz L Almeida Patricia Ayumi N Yamada Tiago FR Lucena Iara C Almeida Tania MG Silva |
| author_facet | Marcelo Picinin Bernuci Elen P Vicente Ana Beatriz L Almeida Patricia Ayumi N Yamada Tiago FR Lucena Iara C Almeida Tania MG Silva |
| author_sort | Marcelo Picinin Bernuci |
| collection | DOAJ |
| description | Objective: The aim of the present study was to analyse the content of posts on Instagram about cervical cancer.
Methods: It was conducted a qualitative analysis using the 50 most popular publicly available Portuguese-language Instagram posts, containing the hashtags #cervicalcancer, #papsmear, #hpv, #papillomavirus, and #hpvvac-cine, during the Brazilian national cervical cancer prevention campaign in March 2018.
Results: Posts recruited using #cervicalcancer provided 60% of posts with contents related to secondary prevention; the #papsmear provided 46% of posts with irrelevant contents; the #hpv and #papillomavirus provided 50% and 64% of posts with informative content, respectively; and the #hpvvaccine provided 58% of posts with content related to primary prevention. The posts that received the highest number of likes were those from the hashtags #hpv and #papillomavirus with 151.33 and 78.00 likes/post, respectively. The majority of posts presented less than 05 comments/post, except for the #hpv, which had 64.76 comments/post. According to the users’ profiles, the majority of the posts, regardless of the hashtag used, were made by health professionals.
Conclusion: The focus of Instagram posts about cervical cancer is on secondary prevention, which can contribute to the promotion of health behaviours not directed to aspects of primary prevention of the disease. |
| first_indexed | 2024-03-08T09:35:35Z |
| format | Article |
| id | doaj.art-32afe9c64504488d84f87562ffcf2e59 |
| institution | Directory Open Access Journal |
| issn | 2538-4635 |
| language | English |
| last_indexed | 2024-03-08T09:35:35Z |
| publishDate | 2023-03-01 |
| publisher | West Asia Organization for Cancer Prevention |
| record_format | Article |
| series | Asian Pacific Journal of Cancer Biology |
| spelling | doaj.art-32afe9c64504488d84f87562ffcf2e592024-01-30T09:34:04ZengWest Asia Organization for Cancer PreventionAsian Pacific Journal of Cancer Biology2538-46352023-03-0181131910.31557/apjcb.2023.8.1.13-19894Cervical Cancer Prevention on Instagram: Content and Social Interaction Analysis of Brazilian AccountsMarcelo Picinin Bernuci0Elen P Vicente1Ana Beatriz L Almeida2Patricia Ayumi N Yamada3Tiago FR Lucena4Iara C Almeida5Tania MG Silva6Cesumar Institute of Science, Technology and Innovation - ICET, Brazil.Cesumar University, Brazil.Cesumar University, Brazil.Cesumar University, Brazil.Maringa State University, Brazil.Cesumar University, Brazil.Cesumar Institute of Science, Technology and Innovation, Brazil.Objective: The aim of the present study was to analyse the content of posts on Instagram about cervical cancer. Methods: It was conducted a qualitative analysis using the 50 most popular publicly available Portuguese-language Instagram posts, containing the hashtags #cervicalcancer, #papsmear, #hpv, #papillomavirus, and #hpvvac-cine, during the Brazilian national cervical cancer prevention campaign in March 2018. Results: Posts recruited using #cervicalcancer provided 60% of posts with contents related to secondary prevention; the #papsmear provided 46% of posts with irrelevant contents; the #hpv and #papillomavirus provided 50% and 64% of posts with informative content, respectively; and the #hpvvaccine provided 58% of posts with content related to primary prevention. The posts that received the highest number of likes were those from the hashtags #hpv and #papillomavirus with 151.33 and 78.00 likes/post, respectively. The majority of posts presented less than 05 comments/post, except for the #hpv, which had 64.76 comments/post. According to the users’ profiles, the majority of the posts, regardless of the hashtag used, were made by health professionals. Conclusion: The focus of Instagram posts about cervical cancer is on secondary prevention, which can contribute to the promotion of health behaviours not directed to aspects of primary prevention of the disease.http://www.waocp.com/journal/index.php/apjcb/article/view/894health promotion; mhealth; chronic non-communicable diseases |
| spellingShingle | Marcelo Picinin Bernuci Elen P Vicente Ana Beatriz L Almeida Patricia Ayumi N Yamada Tiago FR Lucena Iara C Almeida Tania MG Silva Cervical Cancer Prevention on Instagram: Content and Social Interaction Analysis of Brazilian Accounts Asian Pacific Journal of Cancer Biology health promotion; mhealth; chronic non-communicable diseases |
| title | Cervical Cancer Prevention on Instagram: Content and Social Interaction Analysis of Brazilian Accounts |
| title_full | Cervical Cancer Prevention on Instagram: Content and Social Interaction Analysis of Brazilian Accounts |
| title_fullStr | Cervical Cancer Prevention on Instagram: Content and Social Interaction Analysis of Brazilian Accounts |
| title_full_unstemmed | Cervical Cancer Prevention on Instagram: Content and Social Interaction Analysis of Brazilian Accounts |
| title_short | Cervical Cancer Prevention on Instagram: Content and Social Interaction Analysis of Brazilian Accounts |
| title_sort | cervical cancer prevention on instagram content and social interaction analysis of brazilian accounts |
| topic | health promotion; mhealth; chronic non-communicable diseases |
| url | http://www.waocp.com/journal/index.php/apjcb/article/view/894 |
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