A Model of Influential Factors in Franchise Operations

A Model of Influential Factors in Franchise Operations

The objective of this theoretical essay was to construct a model of those factors that might at any time have an influence on the operation of a franchise unit. In order to do so, we studied and assessed articles and books between 2014 and 2019 that contain aspects related to franchise operations; t...

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Bibliographic Details
Main Authors: Helder de Souza Aguiar, Marcos Roberto Luppe, Paulo Tromboni de Souza Nascimento
Format: Article
Language:English
Published: FUCAPE Business School 2021-01-01
Series:BBR: Brazilian Business Review
Subjects:
franchising
franchise operational model
monitoring
business operation
Online Access:http://www.redalyc.org/articulo.oa?id=123075327003

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