Using Online Grocery Applications during the COVID-19 Pandemic: Their Relationship with Open Innovation
ABSTRACT: This present research examines the behavioral intentions of Filipinos to use online grocery applications during the novel COVID-19 pandemic. The study proposes an integration of the health belief model (HBM) and the Unified Theory of Acceptance and Use of Technology (UTAUT2) to identify th...
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| Format: | Article |
| Language: | English |
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Elsevier
2022-06-01
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| Series: | Journal of Open Innovation: Technology, Market and Complexity |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2199853122000348 |
| _version_ | 1797391904938131456 |
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| author | Ma. Janice J. Gumasing Yogi Tri Prasetyo Satria Fadil Persada Ardvin Kester S. Ong Michael Nayat Young Reny Nadlifatin Anak Agung Ngurah Perwira Redi |
| author_facet | Ma. Janice J. Gumasing Yogi Tri Prasetyo Satria Fadil Persada Ardvin Kester S. Ong Michael Nayat Young Reny Nadlifatin Anak Agung Ngurah Perwira Redi |
| author_sort | Ma. Janice J. Gumasing |
| collection | DOAJ |
| description | ABSTRACT: This present research examines the behavioral intentions of Filipinos to use online grocery applications during the novel COVID-19 pandemic. The study proposes an integration of the health belief model (HBM) and the Unified Theory of Acceptance and Use of Technology (UTAUT2) to identify the factors affecting the acceptance and usage of Filipinos of online grocery applications in terms of the impact of health risk for COVID-19. To accurately measure the factors and their relationship to behavioral intentions and usage behavior, a questionnaire was developed and distributed to 373 residents in the Philippines. Partial least squares structural equation modeling (PLS-SEM) was applied as an analytical method for this study. The results revealed that performance expectancy, perceived benefits, perceived severity, and cues to action significantly influenced the behavioral intentions and usage of online grocery apps during the COVID-19 pandemic. The study’s findings can be utilized as a theoretical framework for future researchers of consumer behavior; e-commerce developers; and grocery industry retailers, to enhance the innovation and services of online grocery applications. The results of this study may also be used and capitalized on by investors and managers to apply in strategizing when developing and marketing online grocery applications among consumers. Moreover, the framework of this study may be adopted and utilized by other online markets, even in different counties. Further theoretical and practical aspects are discussed in this paper. |
| first_indexed | 2024-03-08T23:39:28Z |
| format | Article |
| id | doaj.art-32c2cbfb396945cbb00e64648fbf04f9 |
| institution | Directory Open Access Journal |
| issn | 2199-8531 |
| language | English |
| last_indexed | 2024-03-08T23:39:28Z |
| publishDate | 2022-06-01 |
| publisher | Elsevier |
| record_format | Article |
| series | Journal of Open Innovation: Technology, Market and Complexity |
| spelling | doaj.art-32c2cbfb396945cbb00e64648fbf04f92023-12-14T05:21:05ZengElsevierJournal of Open Innovation: Technology, Market and Complexity2199-85312022-06-018293Using Online Grocery Applications during the COVID-19 Pandemic: Their Relationship with Open InnovationMa. Janice J. Gumasing0Yogi Tri Prasetyo1Satria Fadil Persada2Ardvin Kester S. Ong3Michael Nayat Young4Reny Nadlifatin5Anak Agung Ngurah Perwira Redi6School of Industrial Engineering and Engineering Management, Mapúa University, 658 Muralla St., Intramuros, Manila 1002, Philippines;; School of Graduate Studies, Mapúa University, 658 Muralla St., Intramuros, Manila 1002, Philippines; Correspondence: ph; Tel.: +63-(2)-8247-5000 (ext. 6202)School of Industrial Engineering and Engineering Management, Mapúa University, 658 Muralla St., Intramuros, Manila 1002, Philippines;; School of Graduate Studies, Mapúa University, 658 Muralla St., Intramuros, Manila 1002, PhilippinesEntrepreneurship Department, BINUS Business School Undergraduate Program, Bina Nusantara University, Malang 65154, Indonesia;School of Industrial Engineering and Engineering Management, Mapúa University, 658 Muralla St., Intramuros, Manila 1002, Philippines;School of Industrial Engineering and Engineering Management, Mapúa University, 658 Muralla St., Intramuros, Manila 1002, Philippines;Department of Information Systems, Institut Teknologi Sepuluh Nopember, Kampus ITS Sukolilo, Surabaya 60111, Indonesia;Industrial Engineering Department, BINUS Graduate Program—Master of Industrial Engineering, Bina Nusantara University, Jakarta 11480, Indonesia;ABSTRACT: This present research examines the behavioral intentions of Filipinos to use online grocery applications during the novel COVID-19 pandemic. The study proposes an integration of the health belief model (HBM) and the Unified Theory of Acceptance and Use of Technology (UTAUT2) to identify the factors affecting the acceptance and usage of Filipinos of online grocery applications in terms of the impact of health risk for COVID-19. To accurately measure the factors and their relationship to behavioral intentions and usage behavior, a questionnaire was developed and distributed to 373 residents in the Philippines. Partial least squares structural equation modeling (PLS-SEM) was applied as an analytical method for this study. The results revealed that performance expectancy, perceived benefits, perceived severity, and cues to action significantly influenced the behavioral intentions and usage of online grocery apps during the COVID-19 pandemic. The study’s findings can be utilized as a theoretical framework for future researchers of consumer behavior; e-commerce developers; and grocery industry retailers, to enhance the innovation and services of online grocery applications. The results of this study may also be used and capitalized on by investors and managers to apply in strategizing when developing and marketing online grocery applications among consumers. Moreover, the framework of this study may be adopted and utilized by other online markets, even in different counties. Further theoretical and practical aspects are discussed in this paper.http://www.sciencedirect.com/science/article/pii/S2199853122000348online grocery applicationsUTAUT2health belief modelstructural equation modeling |
| spellingShingle | Ma. Janice J. Gumasing Yogi Tri Prasetyo Satria Fadil Persada Ardvin Kester S. Ong Michael Nayat Young Reny Nadlifatin Anak Agung Ngurah Perwira Redi Using Online Grocery Applications during the COVID-19 Pandemic: Their Relationship with Open Innovation Journal of Open Innovation: Technology, Market and Complexity online grocery applications UTAUT2 health belief model structural equation modeling |
| title | Using Online Grocery Applications during the COVID-19 Pandemic: Their Relationship with Open Innovation |
| title_full | Using Online Grocery Applications during the COVID-19 Pandemic: Their Relationship with Open Innovation |
| title_fullStr | Using Online Grocery Applications during the COVID-19 Pandemic: Their Relationship with Open Innovation |
| title_full_unstemmed | Using Online Grocery Applications during the COVID-19 Pandemic: Their Relationship with Open Innovation |
| title_short | Using Online Grocery Applications during the COVID-19 Pandemic: Their Relationship with Open Innovation |
| title_sort | using online grocery applications during the covid 19 pandemic their relationship with open innovation |
| topic | online grocery applications UTAUT2 health belief model structural equation modeling |
| url | http://www.sciencedirect.com/science/article/pii/S2199853122000348 |
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