Pricing strategy research in the dual-channel pharmaceutical supply chain considering service
In the context of developing a new era, the pharmaceutical supply chain market has gradually transformed from a seller’s market to a buyer’s market. The closer the consumers are, the greater the market pricing power, so the pharmaceutical market power of manufacturers and retailers has also changed....
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| Format: | Article |
| Language: | English |
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Frontiers Media S.A.
2024-02-01
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| Series: | Frontiers in Public Health |
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| Online Access: | https://www.frontiersin.org/articles/10.3389/fpubh.2024.1265171/full |
| _version_ | 1797303298318925824 |
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| author | Qian Lu Qian Lu Qian Lu Qing Liu Qing Liu Yong Wang Yong Wang Mingke Guan Mingke Guan Zhigang Zhou Yajun Wu Jiamin Zhang |
| author_facet | Qian Lu Qian Lu Qian Lu Qing Liu Qing Liu Yong Wang Yong Wang Mingke Guan Mingke Guan Zhigang Zhou Yajun Wu Jiamin Zhang |
| author_sort | Qian Lu |
| collection | DOAJ |
| description | In the context of developing a new era, the pharmaceutical supply chain market has gradually transformed from a seller’s market to a buyer’s market. The closer the consumers are, the greater the market pricing power, so the pharmaceutical market power of manufacturers and retailers has also changed. This study considers the effect of service on the pricing strategy of the pharmaceutical platform supply chain. The study aimed to coordinate optimization, and the coordination strategy of the pharmaceutical platform supply chain of complementary products is discussed mainly by researching the price and service factors. Various situations are studied by hypothesis and model solving. This study uses Stackelberg game decision-making. Manufacturers are at the forefront of platform supply chain decisions. The research found that the price was lower under centralized decision-making than under decentralized decision-making. Coordination between price and service levels needs attention in the pharmaceutical platform supply chain of complementary products, and the service level should be controlled within a certain range. Only by improving the service level can enterprises maximize profits, providing a theoretical basis for pharmaceutical supply chain pricing strategy research. Supply chain members must strive to improve service levels to improve medical supply consumers’ (patients) psychological satisfaction level. Service levels do not fully mitigate channel conflict. Therefore, pharmaceutical complements have become a way to alleviate the conflicts in the pharmaceutical platform supply chain. |
| first_indexed | 2024-03-07T23:50:53Z |
| format | Article |
| id | doaj.art-32c43865e33540519288f8b2f595dcf7 |
| institution | Directory Open Access Journal |
| issn | 2296-2565 |
| language | English |
| last_indexed | 2024-03-07T23:50:53Z |
| publishDate | 2024-02-01 |
| publisher | Frontiers Media S.A. |
| record_format | Article |
| series | Frontiers in Public Health |
| spelling | doaj.art-32c43865e33540519288f8b2f595dcf72024-02-19T04:57:32ZengFrontiers Media S.A.Frontiers in Public Health2296-25652024-02-011210.3389/fpubh.2024.12651711265171Pricing strategy research in the dual-channel pharmaceutical supply chain considering serviceQian Lu0Qian Lu1Qian Lu2Qing Liu3Qing Liu4Yong Wang5Yong Wang6Mingke Guan7Mingke Guan8Zhigang Zhou9Yajun Wu10Jiamin Zhang11Sanya Science and Education Innovation Park of Wuhan University of Technology, Sanya, ChinaSchool of Transportation and Logistics Engineering, Wuhan University of Technology, Wuhan, ChinaDepartment of Production Engineering, KTH Royal Institute of Technology, Stockholm, SwedenSanya Science and Education Innovation Park of Wuhan University of Technology, Sanya, ChinaSchool of Transportation and Logistics Engineering, Wuhan University of Technology, Wuhan, ChinaDepartment of Production Engineering, KTH Royal Institute of Technology, Stockholm, SwedenSchool of Management, Wuhan University of Science and Technology, Wuhan, ChinaDepartment of Production Engineering, KTH Royal Institute of Technology, Stockholm, SwedenSchool of Management, Wuhan University of Science and Technology, Wuhan, ChinaSchool of Management, Wuhan University of Science and Technology, Wuhan, ChinaSchool of Management, Wuhan University of Science and Technology, Wuhan, ChinaSchool of Management, Wuhan University of Science and Technology, Wuhan, ChinaIn the context of developing a new era, the pharmaceutical supply chain market has gradually transformed from a seller’s market to a buyer’s market. The closer the consumers are, the greater the market pricing power, so the pharmaceutical market power of manufacturers and retailers has also changed. This study considers the effect of service on the pricing strategy of the pharmaceutical platform supply chain. The study aimed to coordinate optimization, and the coordination strategy of the pharmaceutical platform supply chain of complementary products is discussed mainly by researching the price and service factors. Various situations are studied by hypothesis and model solving. This study uses Stackelberg game decision-making. Manufacturers are at the forefront of platform supply chain decisions. The research found that the price was lower under centralized decision-making than under decentralized decision-making. Coordination between price and service levels needs attention in the pharmaceutical platform supply chain of complementary products, and the service level should be controlled within a certain range. Only by improving the service level can enterprises maximize profits, providing a theoretical basis for pharmaceutical supply chain pricing strategy research. Supply chain members must strive to improve service levels to improve medical supply consumers’ (patients) psychological satisfaction level. Service levels do not fully mitigate channel conflict. Therefore, pharmaceutical complements have become a way to alleviate the conflicts in the pharmaceutical platform supply chain.https://www.frontiersin.org/articles/10.3389/fpubh.2024.1265171/fullpharmaceutical platform supply chaindual-channel supply chain coordinationcomplementary productsconsidering servicegame decision-making |
| spellingShingle | Qian Lu Qian Lu Qian Lu Qing Liu Qing Liu Yong Wang Yong Wang Mingke Guan Mingke Guan Zhigang Zhou Yajun Wu Jiamin Zhang Pricing strategy research in the dual-channel pharmaceutical supply chain considering service Frontiers in Public Health pharmaceutical platform supply chain dual-channel supply chain coordination complementary products considering service game decision-making |
| title | Pricing strategy research in the dual-channel pharmaceutical supply chain considering service |
| title_full | Pricing strategy research in the dual-channel pharmaceutical supply chain considering service |
| title_fullStr | Pricing strategy research in the dual-channel pharmaceutical supply chain considering service |
| title_full_unstemmed | Pricing strategy research in the dual-channel pharmaceutical supply chain considering service |
| title_short | Pricing strategy research in the dual-channel pharmaceutical supply chain considering service |
| title_sort | pricing strategy research in the dual channel pharmaceutical supply chain considering service |
| topic | pharmaceutical platform supply chain dual-channel supply chain coordination complementary products considering service game decision-making |
| url | https://www.frontiersin.org/articles/10.3389/fpubh.2024.1265171/full |
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