Social Media Usage of Non-Governmental Organizations: Red Cross Societies of the G7 Countries and the Turkish Red Crescent

Nowadays, with the emergence of the internet concept and its continuous development, non-governmental organizations have started to use these channels to maintain their existence and to promote themselves. In this study, it is examined how non-governmental organizations in developed countries and Tu...

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Main Authors: Hayriye Görkemli, Eda Demir
Format: Article
Language:English
Published: Erciyes University 2021-01-01
Series:Erciyes İletişim Dergisi
Subjects:
Online Access:https://dergipark.org.tr/tr/pub/erciyesiletisim/issue/60090/810754
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author Hayriye Görkemli
Eda Demir
author_facet Hayriye Görkemli
Eda Demir
author_sort Hayriye Görkemli
collection DOAJ
description Nowadays, with the emergence of the internet concept and its continuous development, non-governmental organizations have started to use these channels to maintain their existence and to promote themselves. In this study, it is examined how non-governmental organizations in developed countries and Turkey use their Twitter accounts. The study covers a period of six months (from May 1 to October 31, 2019). The universe of this study consists of all Red Cross organizations in developed countries and the Turkish Red Crescent. The sample of the study consists of Germany, Italy, France, the USA, England, Japan, and Canada, which are G7 countries and hold the majority of global wealth. In the scope of the study, G7 countries and the Turkish Red Crescent will be compared. As a result of the review, it is reached that the Turkish Red Crescent ranks first in the number of posts on Twitter and uses visual icons like other Red Cross organizations in the study. Moreover, similar to other institutions, the Turkish Red Crescent does not go into time and day limitations in their posts. It can be said that all the NGOs under the study used this medium effectively; however, the biggest deficiency is that they are not successful in answering the comments for the posts.
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spelling doaj.art-32ccd0d2d9c04e37a5a72424c0b4e3ec2023-12-02T06:10:02ZengErciyes UniversityErciyes İletişim Dergisi1308-31982667-58112021-01-0181376110.17680/erciyesiletisim.810754124Social Media Usage of Non-Governmental Organizations: Red Cross Societies of the G7 Countries and the Turkish Red CrescentHayriye Görkemli0Eda Demir1SELÇUK ÜNİVERSİTESİ, İLETİŞİM FAKÜLTESİSELCUK UNIVERSITY, INSTITUTE OF SOCIAL SCIENCESNowadays, with the emergence of the internet concept and its continuous development, non-governmental organizations have started to use these channels to maintain their existence and to promote themselves. In this study, it is examined how non-governmental organizations in developed countries and Turkey use their Twitter accounts. The study covers a period of six months (from May 1 to October 31, 2019). The universe of this study consists of all Red Cross organizations in developed countries and the Turkish Red Crescent. The sample of the study consists of Germany, Italy, France, the USA, England, Japan, and Canada, which are G7 countries and hold the majority of global wealth. In the scope of the study, G7 countries and the Turkish Red Crescent will be compared. As a result of the review, it is reached that the Turkish Red Crescent ranks first in the number of posts on Twitter and uses visual icons like other Red Cross organizations in the study. Moreover, similar to other institutions, the Turkish Red Crescent does not go into time and day limitations in their posts. It can be said that all the NGOs under the study used this medium effectively; however, the biggest deficiency is that they are not successful in answering the comments for the posts.https://dergipark.org.tr/tr/pub/erciyesiletisim/issue/60090/810754non-governmental organizationssocial mediapublic relationsg7 countriestwittersivil toplum kuruluşlarısosyal medyahalkla i̇lişkilertwitterg7 ülkeleri
spellingShingle Hayriye Görkemli
Eda Demir
Social Media Usage of Non-Governmental Organizations: Red Cross Societies of the G7 Countries and the Turkish Red Crescent
Erciyes İletişim Dergisi
non-governmental organizations
social media
public relations
g7 countries
twitter
sivil toplum kuruluşları
sosyal medya
halkla i̇lişkiler
twitter
g7 ülkeleri
title Social Media Usage of Non-Governmental Organizations: Red Cross Societies of the G7 Countries and the Turkish Red Crescent
title_full Social Media Usage of Non-Governmental Organizations: Red Cross Societies of the G7 Countries and the Turkish Red Crescent
title_fullStr Social Media Usage of Non-Governmental Organizations: Red Cross Societies of the G7 Countries and the Turkish Red Crescent
title_full_unstemmed Social Media Usage of Non-Governmental Organizations: Red Cross Societies of the G7 Countries and the Turkish Red Crescent
title_short Social Media Usage of Non-Governmental Organizations: Red Cross Societies of the G7 Countries and the Turkish Red Crescent
title_sort social media usage of non governmental organizations red cross societies of the g7 countries and the turkish red crescent
topic non-governmental organizations
social media
public relations
g7 countries
twitter
sivil toplum kuruluşları
sosyal medya
halkla i̇lişkiler
twitter
g7 ülkeleri
url https://dergipark.org.tr/tr/pub/erciyesiletisim/issue/60090/810754
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