Paroemia in the Context of Modern French Public Internet Advertisin
The research is devoted to the study of the functioning of paremias in the discourse of modern French social advertising. The relevance of the problem under consideration lies in the insufficient knowledge of the representation features of the French language paroemiological fund in modern public In...
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| Format: | Article |
| Language: | English |
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Peoples’ Friendship University of Russia (RUDN University)
2023-03-01
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| Series: | RUDN Journal of Language Studies, Semiotics and Semantics |
| Subjects: | |
| Online Access: | https://journals.rudn.ru/semiotics-semantics/article/viewFile/34170/21883 |
| _version_ | 1797851699245744128 |
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| author | Ekatherina D. Anisimova Vladislav E. Anisimov Vladimir N. Denisenko |
| author_facet | Ekatherina D. Anisimova Vladislav E. Anisimov Vladimir N. Denisenko |
| author_sort | Ekatherina D. Anisimova |
| collection | DOAJ |
| description | The research is devoted to the study of the functioning of paremias in the discourse of modern French social advertising. The relevance of the problem under consideration lies in the insufficient knowledge of the representation features of the French language paroemiological fund in modern public Internet advertising published in France. The utmost aim of the paper is to describe the main constitutive and linguistic features of modern French public Internet advertising and the specifics of the realisation of language paremiological units in it. The research material includes 312 objects of French public advertising distributed on the Internet in the period from 2016 to 2022. The study used methods of comparative, lexicographic and statistical analysis, as well as the method of semantic analysis of linguistic units. The results revealed that the use of paroemias as figure of speech in modern French public advertising is insignificant, due to the fact that the semantically complex message of the original proverbs and sayings can significantly narrow the target audience of public advertising. The use of paroemias as an element of public advertising (In its original, partially or completely modified form) makes it more intellectual and attractive directly to native French speakers. |
| first_indexed | 2024-04-09T19:22:03Z |
| format | Article |
| id | doaj.art-32d6eecd2eb14e86a191929e32081bb2 |
| institution | Directory Open Access Journal |
| issn | 2313-2299 2411-1236 |
| language | English |
| last_indexed | 2024-04-09T19:22:03Z |
| publishDate | 2023-03-01 |
| publisher | Peoples’ Friendship University of Russia (RUDN University) |
| record_format | Article |
| series | RUDN Journal of Language Studies, Semiotics and Semantics |
| spelling | doaj.art-32d6eecd2eb14e86a191929e32081bb22023-04-05T08:41:13ZengPeoples’ Friendship University of Russia (RUDN University)RUDN Journal of Language Studies, Semiotics and Semantics2313-22992411-12362023-03-01141708710.22363/2313-2299-2023-14-1-70-8720945Paroemia in the Context of Modern French Public Internet AdvertisinEkatherina D. Anisimova0https://orcid.org/0000-0002-9854-3921Vladislav E. Anisimov1https://orcid.org/0000-0002-6006-3965Vladimir N. Denisenko2https://orcid.org/0000-0001-6021-4068Peoples’ Friendship University of Russia (RUDN University)Peoples’ Friendship University of Russia (RUDN University)Peoples’ Friendship University of Russia (RUDN University)The research is devoted to the study of the functioning of paremias in the discourse of modern French social advertising. The relevance of the problem under consideration lies in the insufficient knowledge of the representation features of the French language paroemiological fund in modern public Internet advertising published in France. The utmost aim of the paper is to describe the main constitutive and linguistic features of modern French public Internet advertising and the specifics of the realisation of language paremiological units in it. The research material includes 312 objects of French public advertising distributed on the Internet in the period from 2016 to 2022. The study used methods of comparative, lexicographic and statistical analysis, as well as the method of semantic analysis of linguistic units. The results revealed that the use of paroemias as figure of speech in modern French public advertising is insignificant, due to the fact that the semantically complex message of the original proverbs and sayings can significantly narrow the target audience of public advertising. The use of paroemias as an element of public advertising (In its original, partially or completely modified form) makes it more intellectual and attractive directly to native French speakers.https://journals.rudn.ru/semiotics-semantics/article/viewFile/34170/21883internet discoursesocial advertisingfrench-language social advertising |
| spellingShingle | Ekatherina D. Anisimova Vladislav E. Anisimov Vladimir N. Denisenko Paroemia in the Context of Modern French Public Internet Advertisin RUDN Journal of Language Studies, Semiotics and Semantics internet discourse social advertising french-language social advertising |
| title | Paroemia in the Context of Modern French Public Internet Advertisin |
| title_full | Paroemia in the Context of Modern French Public Internet Advertisin |
| title_fullStr | Paroemia in the Context of Modern French Public Internet Advertisin |
| title_full_unstemmed | Paroemia in the Context of Modern French Public Internet Advertisin |
| title_short | Paroemia in the Context of Modern French Public Internet Advertisin |
| title_sort | paroemia in the context of modern french public internet advertisin |
| topic | internet discourse social advertising french-language social advertising |
| url | https://journals.rudn.ru/semiotics-semantics/article/viewFile/34170/21883 |
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