PENGARUH KUALITAS PRODUK DAN DESAIN PRODUK TERHADAP KEPUTUSAN PEMBELIAN SEPATU OLAHRAGA FUTSAL ADIDAS DI WILAYAH JAKARTA TIMUR
The purposes of this research are to describe about product quality, product design and purchasing decision and test the product quality and product design variables that influence the purchasing decision of Adidas’ futsal shoes. This research used descriptive and explanatory methods. The unit analy...
| Main Authors: | , , |
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| Format: | Article |
| Language: | Indonesian |
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Universitas Negeri Jakarta
2013-09-01
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| Series: | Jurnal Riset Manajemen Sains Indonesia |
| Subjects: | |
| Online Access: | http://journal.unj.ac.id/unj/index.php/jrmsi/article/view/786/695 |
| _version_ | 1828428253173383168 |
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| author | Basrah Saidani M. Aulia Rachman Mohammad Rizan |
| author_facet | Basrah Saidani M. Aulia Rachman Mohammad Rizan |
| author_sort | Basrah Saidani |
| collection | DOAJ |
| description | The purposes of this research are to describe about product quality, product design and purchasing decision and test the product quality and product design variables that influence the purchasing decision of Adidas’ futsal shoes. This research used descriptive and explanatory methods. The unit analysis of this research are the consumers of Adidas at East of Jakarta. Total sample of this research are 100 respondences while the analysis tools that are used in this research are SPSS 18.0. The result of this research shows: (1) product quality is significantly influencing the purchasing decision by 10.7%; (2) product design is significantly influencing the purchasing decision by 7,5%; (3) simultaneously product quality and product design are significantly influencing the purchasing decision by 17.6%. The remaining 82,4% is influenced or explained by other variables that are not included in this research. |
| first_indexed | 2024-12-10T17:14:50Z |
| format | Article |
| id | doaj.art-32db3641e0c9414f83d47ff889e37d80 |
| institution | Directory Open Access Journal |
| issn | 2301-8313 |
| language | Indonesian |
| last_indexed | 2024-12-10T17:14:50Z |
| publishDate | 2013-09-01 |
| publisher | Universitas Negeri Jakarta |
| record_format | Article |
| series | Jurnal Riset Manajemen Sains Indonesia |
| spelling | doaj.art-32db3641e0c9414f83d47ff889e37d802022-12-22T01:40:09ZindUniversitas Negeri JakartaJurnal Riset Manajemen Sains Indonesia2301-83132013-09-0142201217PENGARUH KUALITAS PRODUK DAN DESAIN PRODUK TERHADAP KEPUTUSAN PEMBELIAN SEPATU OLAHRAGA FUTSAL ADIDAS DI WILAYAH JAKARTA TIMURBasrah Saidani 0M. Aulia Rachman1Mohammad Rizan2Fakultas Ekonomi Unversitas Negeri JakartaFakultas Ekonomi Unversitas Negeri JakartaFakultas Ekonomi Unversitas Negeri JakartaThe purposes of this research are to describe about product quality, product design and purchasing decision and test the product quality and product design variables that influence the purchasing decision of Adidas’ futsal shoes. This research used descriptive and explanatory methods. The unit analysis of this research are the consumers of Adidas at East of Jakarta. Total sample of this research are 100 respondences while the analysis tools that are used in this research are SPSS 18.0. The result of this research shows: (1) product quality is significantly influencing the purchasing decision by 10.7%; (2) product design is significantly influencing the purchasing decision by 7,5%; (3) simultaneously product quality and product design are significantly influencing the purchasing decision by 17.6%. The remaining 82,4% is influenced or explained by other variables that are not included in this research.http://journal.unj.ac.id/unj/index.php/jrmsi/article/view/786/695product qualityproduct designpurchasing decision and Adidas’ futsal shoes. |
| spellingShingle | Basrah Saidani M. Aulia Rachman Mohammad Rizan PENGARUH KUALITAS PRODUK DAN DESAIN PRODUK TERHADAP KEPUTUSAN PEMBELIAN SEPATU OLAHRAGA FUTSAL ADIDAS DI WILAYAH JAKARTA TIMUR Jurnal Riset Manajemen Sains Indonesia product quality product design purchasing decision and Adidas’ futsal shoes. |
| title | PENGARUH KUALITAS PRODUK DAN DESAIN PRODUK TERHADAP KEPUTUSAN PEMBELIAN SEPATU OLAHRAGA FUTSAL ADIDAS DI WILAYAH JAKARTA TIMUR |
| title_full | PENGARUH KUALITAS PRODUK DAN DESAIN PRODUK TERHADAP KEPUTUSAN PEMBELIAN SEPATU OLAHRAGA FUTSAL ADIDAS DI WILAYAH JAKARTA TIMUR |
| title_fullStr | PENGARUH KUALITAS PRODUK DAN DESAIN PRODUK TERHADAP KEPUTUSAN PEMBELIAN SEPATU OLAHRAGA FUTSAL ADIDAS DI WILAYAH JAKARTA TIMUR |
| title_full_unstemmed | PENGARUH KUALITAS PRODUK DAN DESAIN PRODUK TERHADAP KEPUTUSAN PEMBELIAN SEPATU OLAHRAGA FUTSAL ADIDAS DI WILAYAH JAKARTA TIMUR |
| title_short | PENGARUH KUALITAS PRODUK DAN DESAIN PRODUK TERHADAP KEPUTUSAN PEMBELIAN SEPATU OLAHRAGA FUTSAL ADIDAS DI WILAYAH JAKARTA TIMUR |
| title_sort | pengaruh kualitas produk dan desain produk terhadap keputusan pembelian sepatu olahraga futsal adidas di wilayah jakarta timur |
| topic | product quality product design purchasing decision and Adidas’ futsal shoes. |
| url | http://journal.unj.ac.id/unj/index.php/jrmsi/article/view/786/695 |
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