PENGARUH KUALITAS PRODUK DAN DESAIN PRODUK TERHADAP KEPUTUSAN PEMBELIAN SEPATU OLAHRAGA FUTSAL ADIDAS DI WILAYAH JAKARTA TIMUR

PENGARUH KUALITAS PRODUK DAN DESAIN PRODUK TERHADAP KEPUTUSAN PEMBELIAN SEPATU OLAHRAGA FUTSAL ADIDAS DI WILAYAH JAKARTA TIMUR

The purposes of this research are to describe about product quality, product design and purchasing decision and test the product quality and product design variables that influence the purchasing decision of Adidas’ futsal shoes. This research used descriptive and explanatory methods. The unit analy...

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Bibliographic Details
Main Authors: Basrah Saidani, M. Aulia Rachman, Mohammad Rizan
Format: Article
Language:Indonesian
Published: Universitas Negeri Jakarta 2013-09-01
Series:Jurnal Riset Manajemen Sains Indonesia
Subjects:
product quality
product design
purchasing decision and Adidas’ futsal shoes.
Online Access:http://journal.unj.ac.id/unj/index.php/jrmsi/article/view/786/695

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