A Study on the Relationship among Physical Environment of Festivals, Perceived Value, Participation Satisfaction, and Festival Image
This study was conducted by the researcher from April 4th to May 29th, 2016 on the participants of Chuncheon International Mime Festival, Yangpyeong Strawberry Festival, Yeouido Cherry Blossom Festival, and Icheon Ceramics Festival in Korea. A total of 200 copies of surveys were distributed and of...
Main Author: | Yong-Soo Cheon |
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Format: | Article |
Language: | English |
Published: |
EconJournals
2016-08-01
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Series: | International Review of Management and Marketing |
Online Access: | https://econjournals.com/index.php/irmm/article/view/2708 |
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