Knowing the Fans Behaviour in Relation To Love of Football Clubs Brands

Knowing the Fans Behaviour in Relation To Love of Football Clubs Brands

This paper links brand love and sports management, with the intention to identify the relationship of brand love with their constructs antecedents (self-expression, performance satisfaction and relationship satisfaction) and consequent (behavioral loyalty, attitudinal loyalty and positive word of mo...

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Bibliographic Details
Main Authors: Matheus Frohlich Marquetto, Nelson Guilherme Machado Pinto, Márcia Zampieri Grohmann, Luciana Flores Battistella
Format: Article
Language:English
Published: FUCAPE Business School 2017-01-01
Series:BBR: Brazilian Business Review
Subjects:
brand love
antecedents
consequents
soccer
sports marketing
Online Access:http://www.redalyc.org/articulo.oa?id=123050604001

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