THE ROLES OF CONSUMER’S KNOWLEDGE AND EMOTION IN ECOLOGICAL ISSUES: An Empirical Study on Green Consumer Behavior
This study examines the causal effect of existing relationship amongst green purchasing, which are attitudinal and behavioral approaches, consumer values, ecological affect, ecological knowledge, and green purchase intention. The survey result provides a reasonable support for the validity of the pr...
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| Format: | Article |
| Language: | English |
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Universitas Gadjah Mada
2007-01-01
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| Series: | Gadjah Mada International Journal of Business |
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| Online Access: | https://jurnal.ugm.ac.id/gamaijb/article/view/5606 |
| _version_ | 1818855451444379648 |
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| author | M. F. Shellyana Junaedi |
| author_facet | M. F. Shellyana Junaedi |
| author_sort | M. F. Shellyana Junaedi |
| collection | DOAJ |
| description | This study examines the causal effect of existing relationship amongst green purchasing, which are attitudinal and behavioral approaches, consumer values, ecological affect, ecological knowledge, and green purchase intention. The survey result provides a reasonable support for the validity of the proposed model. Specifically, the finding from structural equation model confirms the influence of consumer values orientation, ecological affect, and ecological knowledge on their attitudes towards green purchase intention. The implication of this research is relevant to Indonesian government and green marketers to fine-tune their environmental programs. |
| first_indexed | 2024-12-19T08:08:49Z |
| format | Article |
| id | doaj.art-3300f42575ff439f8deda353419b0f4e |
| institution | Directory Open Access Journal |
| issn | 1411-1128 2338-7238 |
| language | English |
| last_indexed | 2024-12-19T08:08:49Z |
| publishDate | 2007-01-01 |
| publisher | Universitas Gadjah Mada |
| record_format | Article |
| series | Gadjah Mada International Journal of Business |
| spelling | doaj.art-3300f42575ff439f8deda353419b0f4e2022-12-21T20:29:41ZengUniversitas Gadjah MadaGadjah Mada International Journal of Business1411-11282338-72382007-01-0191819910.22146/gamaijb.56064932THE ROLES OF CONSUMER’S KNOWLEDGE AND EMOTION IN ECOLOGICAL ISSUES: An Empirical Study on Green Consumer BehaviorM. F. Shellyana Junaedi0Faculty of Economics, Atmajaya University, YogyakartaThis study examines the causal effect of existing relationship amongst green purchasing, which are attitudinal and behavioral approaches, consumer values, ecological affect, ecological knowledge, and green purchase intention. The survey result provides a reasonable support for the validity of the proposed model. Specifically, the finding from structural equation model confirms the influence of consumer values orientation, ecological affect, and ecological knowledge on their attitudes towards green purchase intention. The implication of this research is relevant to Indonesian government and green marketers to fine-tune their environmental programs.https://jurnal.ugm.ac.id/gamaijb/article/view/5606consumer values orientationecological affectecological knowledgegreen purchase intention |
| spellingShingle | M. F. Shellyana Junaedi THE ROLES OF CONSUMER’S KNOWLEDGE AND EMOTION IN ECOLOGICAL ISSUES: An Empirical Study on Green Consumer Behavior Gadjah Mada International Journal of Business consumer values orientation ecological affect ecological knowledge green purchase intention |
| title | THE ROLES OF CONSUMER’S KNOWLEDGE AND EMOTION IN ECOLOGICAL ISSUES: An Empirical Study on Green Consumer Behavior |
| title_full | THE ROLES OF CONSUMER’S KNOWLEDGE AND EMOTION IN ECOLOGICAL ISSUES: An Empirical Study on Green Consumer Behavior |
| title_fullStr | THE ROLES OF CONSUMER’S KNOWLEDGE AND EMOTION IN ECOLOGICAL ISSUES: An Empirical Study on Green Consumer Behavior |
| title_full_unstemmed | THE ROLES OF CONSUMER’S KNOWLEDGE AND EMOTION IN ECOLOGICAL ISSUES: An Empirical Study on Green Consumer Behavior |
| title_short | THE ROLES OF CONSUMER’S KNOWLEDGE AND EMOTION IN ECOLOGICAL ISSUES: An Empirical Study on Green Consumer Behavior |
| title_sort | roles of consumer s knowledge and emotion in ecological issues an empirical study on green consumer behavior |
| topic | consumer values orientation ecological affect ecological knowledge green purchase intention |
| url | https://jurnal.ugm.ac.id/gamaijb/article/view/5606 |
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