Risk as a Predictor of Online Competitive Information Acquisition
This study set out to investigate how personal user traits and behavior and information cues influence the acquisition of online information for actionable decisions. The relationship between personal traits (risk propensity and individual information absorptive capacity), behavioral factors (percei...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
De Gruyter
2019-04-01
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| Series: | Open Information Science |
| Subjects: | |
| Online Access: | https://doi.org/10.1515/opis-2019-0004 |
| _version_ | 1818677591030104064 |
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| author | Raban Daphne Ruth Koren Lior |
| author_facet | Raban Daphne Ruth Koren Lior |
| author_sort | Raban Daphne Ruth |
| collection | DOAJ |
| description | This study set out to investigate how personal user traits and behavior and information cues influence the acquisition of online information for actionable decisions. The relationship between personal traits (risk propensity and individual information absorptive capacity), behavioral factors (perceived risk and willingness-to-pay) and informational cues (scenario risk level) was examined by conducting an experiment with 125 mid-level managers. Participants were exposed to high- and low-risk scenarios, given the opportunity to consume free and fee-based competitive information sources, and asked to make a managerial decision. Results of the Willingness-to-Pay (WTP) for information sources indicate: (i) a significant correlation between the perceived risk and WTP, (ii) a significant correlation between the perceived risk and the number of competitive intelligence information items bought, (iii) individual absorptive capacity has high internal reliability, and (iv) investment risk propensity and individual information absorptive capacity did not influence WTP or willingness-to-consume competitive intelligence information. Informational cues rather than personal traits impact decision makers' WTP and willingness to-consume competitive intelligence information. This suggests that best practices should be developed for the use of online information sources in decision-making calibrated to the risk level. Risk level indication may also aid to avoid biases stemming from under- or overuse of information. |
| first_indexed | 2024-12-17T09:01:48Z |
| format | Article |
| id | doaj.art-33074d72ea944bfea588a5aceb0a7d4b |
| institution | Directory Open Access Journal |
| issn | 2451-1781 |
| language | English |
| last_indexed | 2024-12-17T09:01:48Z |
| publishDate | 2019-04-01 |
| publisher | De Gruyter |
| record_format | Article |
| series | Open Information Science |
| spelling | doaj.art-33074d72ea944bfea588a5aceb0a7d4b2022-12-21T21:55:41ZengDe GruyterOpen Information Science2451-17812019-04-0131476010.1515/opis-2019-0004opis-2019-0004Risk as a Predictor of Online Competitive Information AcquisitionRaban Daphne Ruth0Koren Lior1University of Haifa, Haifa, IsraelUniversity of Haifa, Haifa, IsraelThis study set out to investigate how personal user traits and behavior and information cues influence the acquisition of online information for actionable decisions. The relationship between personal traits (risk propensity and individual information absorptive capacity), behavioral factors (perceived risk and willingness-to-pay) and informational cues (scenario risk level) was examined by conducting an experiment with 125 mid-level managers. Participants were exposed to high- and low-risk scenarios, given the opportunity to consume free and fee-based competitive information sources, and asked to make a managerial decision. Results of the Willingness-to-Pay (WTP) for information sources indicate: (i) a significant correlation between the perceived risk and WTP, (ii) a significant correlation between the perceived risk and the number of competitive intelligence information items bought, (iii) individual absorptive capacity has high internal reliability, and (iv) investment risk propensity and individual information absorptive capacity did not influence WTP or willingness-to-consume competitive intelligence information. Informational cues rather than personal traits impact decision makers' WTP and willingness to-consume competitive intelligence information. This suggests that best practices should be developed for the use of online information sources in decision-making calibrated to the risk level. Risk level indication may also aid to avoid biases stemming from under- or overuse of information.https://doi.org/10.1515/opis-2019-0004competitive intelligencewillingness-to-pay (wtp(risk propensityindividual absorptive capacity (iacap(decision-makinginformation behavior (ib( |
| spellingShingle | Raban Daphne Ruth Koren Lior Risk as a Predictor of Online Competitive Information Acquisition Open Information Science competitive intelligence willingness-to-pay (wtp( risk propensity individual absorptive capacity (iacap( decision-making information behavior (ib( |
| title | Risk as a Predictor of Online Competitive Information Acquisition |
| title_full | Risk as a Predictor of Online Competitive Information Acquisition |
| title_fullStr | Risk as a Predictor of Online Competitive Information Acquisition |
| title_full_unstemmed | Risk as a Predictor of Online Competitive Information Acquisition |
| title_short | Risk as a Predictor of Online Competitive Information Acquisition |
| title_sort | risk as a predictor of online competitive information acquisition |
| topic | competitive intelligence willingness-to-pay (wtp( risk propensity individual absorptive capacity (iacap( decision-making information behavior (ib( |
| url | https://doi.org/10.1515/opis-2019-0004 |
| work_keys_str_mv | AT rabandaphneruth riskasapredictorofonlinecompetitiveinformationacquisition AT korenlior riskasapredictorofonlinecompetitiveinformationacquisition |