The role of social media marketing and marketing management promoting and developing brand sustainability strategy

Given the widespread adoption of social media as a primary information source, organizations can no longer do without it. The importance of social media in creating sustainable company strategies has increased in tandem with the public's growing knowledge of sustainability issues. This...

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Bibliographic Details
Main Authors: Ahmad Al Adwan, Ghaiath Altrjman
Format: Article
Language:English
Published: Growing Science 2024-01-01
Series:International Journal of Data and Network Science
Online Access:http://www.growingscience.com/ijds/Vol8/ijdns_2023_159.pdf

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