El community manager: características y funciones básicas
This document exposes aproximations of basic aptitudes to cover the Community Manager profile, who is in charge of administrating online presence of a brand or company, as well as regulating public relations across social networks, also known as E-WOM (electronic word of mouth – mouth to mouth adver...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidad Autónoma de Tamaulipas
2013-11-01
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| Series: | Revista de Psicología y Ciencias del Comportamiento de la Unidad Académica de Ciencias Jurídicas y Sociales |
| Subjects: | |
| Online Access: | http://www.revistapcc.uat.edu.mx/index.php/RPC/article/view/57/pdf |
| _version_ | 1797228356634148864 |
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| author | Ángel Hernández Morales Diane Ángeles Silva Aguilar Eduardo Rivera Rodríguez |
| author_facet | Ángel Hernández Morales Diane Ángeles Silva Aguilar Eduardo Rivera Rodríguez |
| author_sort | Ángel Hernández Morales |
| collection | DOAJ |
| description | This document exposes aproximations of basic aptitudes to cover the Community Manager profile, who is in charge of administrating online presence of a brand or company, as well as regulating public relations across social networks, also known as E-WOM (electronic word of mouth – mouth to mouth advertising through electronic media). Are also mentioned some basic and essential functions on the operation of social media, just as some resources that go from the elaboration of a work Schedule and strategies as fire extinguishing for compensating misleading advertising by the Brand (fail marketing). |
| first_indexed | 2024-04-24T14:55:24Z |
| format | Article |
| id | doaj.art-3340a93ca96c452d81db2978076fdf76 |
| institution | Directory Open Access Journal |
| issn | 2007-1833 |
| language | English |
| last_indexed | 2024-04-24T14:55:24Z |
| publishDate | 2013-11-01 |
| publisher | Universidad Autónoma de Tamaulipas |
| record_format | Article |
| series | Revista de Psicología y Ciencias del Comportamiento de la Unidad Académica de Ciencias Jurídicas y Sociales |
| spelling | doaj.art-3340a93ca96c452d81db2978076fdf762024-04-02T19:20:33ZengUniversidad Autónoma de TamaulipasRevista de Psicología y Ciencias del Comportamiento de la Unidad Académica de Ciencias Jurídicas y Sociales2007-18332013-11-01426775El community manager: características y funciones básicasÁngel Hernández Morales0Diane Ángeles Silva Aguilar1Eduardo Rivera Rodríguez2Universidad Autónoma de TamaulipasUniversidad Autónoma de TamaulipasUniversidad Autónoma de TamaulipasThis document exposes aproximations of basic aptitudes to cover the Community Manager profile, who is in charge of administrating online presence of a brand or company, as well as regulating public relations across social networks, also known as E-WOM (electronic word of mouth – mouth to mouth advertising through electronic media). Are also mentioned some basic and essential functions on the operation of social media, just as some resources that go from the elaboration of a work Schedule and strategies as fire extinguishing for compensating misleading advertising by the Brand (fail marketing).http://www.revistapcc.uat.edu.mx/index.php/RPC/article/view/57/pdfCommunity Managerfunctionscharacteristics |
| spellingShingle | Ángel Hernández Morales Diane Ángeles Silva Aguilar Eduardo Rivera Rodríguez El community manager: características y funciones básicas Revista de Psicología y Ciencias del Comportamiento de la Unidad Académica de Ciencias Jurídicas y Sociales Community Manager functions characteristics |
| title | El community manager: características y funciones básicas |
| title_full | El community manager: características y funciones básicas |
| title_fullStr | El community manager: características y funciones básicas |
| title_full_unstemmed | El community manager: características y funciones básicas |
| title_short | El community manager: características y funciones básicas |
| title_sort | el community manager caracteristicas y funciones basicas |
| topic | Community Manager functions characteristics |
| url | http://www.revistapcc.uat.edu.mx/index.php/RPC/article/view/57/pdf |
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