Competitive Advantage and Marketing Performance (A Descriptive Survey on Oil Palm Plantation Industries in West Kalimantan Province)
This research analyzes the competitive advantage in order to enhance the marketing performance of oil palm plantation companies in West Kalimantan Province, which aims to: (1) find out the implementation of competitive advantage of the oil palm plantation companies in West Kalimantan Province, (2) f...
Main Authors: | Nurmala Nurmala, Saniah Saniah, Sy Novieyana, Utin Nina Hermina |
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Format: | Article |
Language: | English |
Published: |
STKIP Singkawang
2018-03-01
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Series: | Jurnal Terapan Manajemen dan Bisnis |
Subjects: | |
Online Access: | http://journal.stkipsingkawang.ac.id/index.php/JTMB/article/view/495 |
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