Media image of the environmentally vulnerable territory: eye-tracking analysis of the impact of the environmental media agenda on youth audiences
Issues of the environmental media agenda are acute in the media space and particularly relevant for the image of environmentally vulnerable territories. The impact of the environmental agenda on youth audiences of these territories is poorly studied, which actualizes the research topic. The purpose...
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| Format: | Article |
| Language: | English |
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Peoples’ Friendship University of Russia (RUDN University)
2023-12-01
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| Series: | RUDN Journal of Studies in Literature and Journalism |
| Subjects: | |
| Online Access: | https://journals.rudn.ru/literary-criticism/article/viewFile/36801/22775 |
| _version_ | 1797465017279315968 |
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| author | Lidiya K. Lobodenko Anna B. Cherednyakova Irina Yu. Matveeva Olga Yu. Kharitonova |
| author_facet | Lidiya K. Lobodenko Anna B. Cherednyakova Irina Yu. Matveeva Olga Yu. Kharitonova |
| author_sort | Lidiya K. Lobodenko |
| collection | DOAJ |
| description | Issues of the environmental media agenda are acute in the media space and particularly relevant for the image of environmentally vulnerable territories. The impact of the environmental agenda on youth audiences of these territories is poorly studied, which actualizes the research topic. The purpose of the work is to study the impact of the environmental agenda on the image of the environmentally vulnerable region and youth audiences using eye-tracking technologies aimed at measuring the audience’s unconscious reactions. It is the first time when the topic is studied theoretically and empirically from the standpoint of a cognitive approach and the use of eye-tracking technologies aimed at analyzing the audience’s cognitive and affective reactions to the environmental agenda. It is established that messages of negative content, such as air pollution, waste management, and pollution of water bodies, predominate (74%) among the selected issues of the environmental agenda. These data are consistent with the results of eye-tracking studies, which show that the patterns of the audience attention are concentrated on these issues and a negative attitude is formed towards the territory image. The results obtained will make it possible to adjust the media ecovoice to neutralize conflictogenicity. |
| first_indexed | 2024-03-09T18:16:28Z |
| format | Article |
| id | doaj.art-3358ac8699be4df7a10c0dfceaa2027d |
| institution | Directory Open Access Journal |
| issn | 2312-9220 2312-9247 |
| language | English |
| last_indexed | 2024-03-09T18:16:28Z |
| publishDate | 2023-12-01 |
| publisher | Peoples’ Friendship University of Russia (RUDN University) |
| record_format | Article |
| series | RUDN Journal of Studies in Literature and Journalism |
| spelling | doaj.art-3358ac8699be4df7a10c0dfceaa2027d2023-11-24T08:40:38ZengPeoples’ Friendship University of Russia (RUDN University)RUDN Journal of Studies in Literature and Journalism2312-92202312-92472023-12-0128359860810.22363/2312-9220-2023-28-3-598-60821001Media image of the environmentally vulnerable territory: eye-tracking analysis of the impact of the environmental media agenda on youth audiencesLidiya K. Lobodenko0https://orcid.org/0000-0002-0809-1686Anna B. Cherednyakova1https://orcid.org/0000-0002-5681-8800Irina Yu. Matveeva2https://orcid.org/0000-0001-6939-8991Olga Yu. Kharitonova3https://orcid.org/0000-0001-6124-3055South Ural State University (National Research University)South Ural State University (National Research University)South Ural State University (National Research University)South Ural State University (National Research University)Issues of the environmental media agenda are acute in the media space and particularly relevant for the image of environmentally vulnerable territories. The impact of the environmental agenda on youth audiences of these territories is poorly studied, which actualizes the research topic. The purpose of the work is to study the impact of the environmental agenda on the image of the environmentally vulnerable region and youth audiences using eye-tracking technologies aimed at measuring the audience’s unconscious reactions. It is the first time when the topic is studied theoretically and empirically from the standpoint of a cognitive approach and the use of eye-tracking technologies aimed at analyzing the audience’s cognitive and affective reactions to the environmental agenda. It is established that messages of negative content, such as air pollution, waste management, and pollution of water bodies, predominate (74%) among the selected issues of the environmental agenda. These data are consistent with the results of eye-tracking studies, which show that the patterns of the audience attention are concentrated on these issues and a negative attitude is formed towards the territory image. The results obtained will make it possible to adjust the media ecovoice to neutralize conflictogenicity.https://journals.rudn.ru/literary-criticism/article/viewFile/36801/22775mass mediainformation agendaterritory imageeye-tracking technologies |
| spellingShingle | Lidiya K. Lobodenko Anna B. Cherednyakova Irina Yu. Matveeva Olga Yu. Kharitonova Media image of the environmentally vulnerable territory: eye-tracking analysis of the impact of the environmental media agenda on youth audiences RUDN Journal of Studies in Literature and Journalism mass media information agenda territory image eye-tracking technologies |
| title | Media image of the environmentally vulnerable territory: eye-tracking analysis of the impact of the environmental media agenda on youth audiences |
| title_full | Media image of the environmentally vulnerable territory: eye-tracking analysis of the impact of the environmental media agenda on youth audiences |
| title_fullStr | Media image of the environmentally vulnerable territory: eye-tracking analysis of the impact of the environmental media agenda on youth audiences |
| title_full_unstemmed | Media image of the environmentally vulnerable territory: eye-tracking analysis of the impact of the environmental media agenda on youth audiences |
| title_short | Media image of the environmentally vulnerable territory: eye-tracking analysis of the impact of the environmental media agenda on youth audiences |
| title_sort | media image of the environmentally vulnerable territory eye tracking analysis of the impact of the environmental media agenda on youth audiences |
| topic | mass media information agenda territory image eye-tracking technologies |
| url | https://journals.rudn.ru/literary-criticism/article/viewFile/36801/22775 |
| work_keys_str_mv | AT lidiyaklobodenko mediaimageoftheenvironmentallyvulnerableterritoryeyetrackinganalysisoftheimpactoftheenvironmentalmediaagendaonyouthaudiences AT annabcherednyakova mediaimageoftheenvironmentallyvulnerableterritoryeyetrackinganalysisoftheimpactoftheenvironmentalmediaagendaonyouthaudiences AT irinayumatveeva mediaimageoftheenvironmentallyvulnerableterritoryeyetrackinganalysisoftheimpactoftheenvironmentalmediaagendaonyouthaudiences AT olgayukharitonova mediaimageoftheenvironmentallyvulnerableterritoryeyetrackinganalysisoftheimpactoftheenvironmentalmediaagendaonyouthaudiences |