A Comparative Study on the Effect of the Mental Image (Brand) of the University on the Students Self-Concept of Schools of Psychology and Educational Sciences of Allameh Tabataba'i University and Lorestan
The purpose of the present research is to compare the effect of university image (brand) on academic self-concept of university students. The general outline of this research is a bit of survey and correlation. The statistical population of this study was all students (boys and girls) of the faculti...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | fas |
| Published: |
Iranian Educational Research Association
2016-12-01
|
| Series: | پژوهش در نظام‌های آموزشی |
| Subjects: | |
| Online Access: | https://www.jiera.ir/article_49491_5b7d2259a75b1a040d2e90728c7afcca.pdf |
| _version_ | 1797476527824175104 |
|---|---|
| author | . . . . . . |
| author_facet | . . . . . . |
| author_sort | . . |
| collection | DOAJ |
| description | The purpose of the present research is to compare the effect of university image (brand) on academic self-concept of university students. The general outline of this research is a bit of survey and correlation. The statistical population of this study was all students (boys and girls) of the faculties of psychology and education of Allameh Tabatabai University and Lorestan University with 1200 students who were studying in the academic year of 1994-94, of which 400 were randomly assigned with appropriate allocation were chosen. The research tools were two researcher-made questionnaires of the mental image of the university and the academic self-concept. To determine the reliability of the test, Cronbach's alpha method was used and the Cronbach's alpha coefficient of the mental image questionnaire (brand) from the university was 0.79 and Cronbach's alpha coefficient was self- 0 is. In order to analyze the data, Spearman correlation test, t independent groups, Kolmogorov, Smirnov and Friedman have been used. The findings show that the type of look at the mental image (brand) of the university and the academic self-concept is not the same among the students of Allameh Tabatabai University and Lorestan. Also, there is a positive and significant relationship between the scores of the mental image of the university with the scores of the general environment, academic environment and non-university environment with academic self-concept. |
| first_indexed | 2024-03-09T21:01:05Z |
| format | Article |
| id | doaj.art-3365ad80289b4b64a38373a0ee87950c |
| institution | Directory Open Access Journal |
| issn | 2383-1324 2783-2341 |
| language | fas |
| last_indexed | 2024-03-09T21:01:05Z |
| publishDate | 2016-12-01 |
| publisher | Iranian Educational Research Association |
| record_format | Article |
| series | پژوهش در نظام‌های آموزشی |
| spelling | doaj.art-3365ad80289b4b64a38373a0ee87950c2023-11-23T22:11:04ZfasIranian Educational Research Associationپژوهش در نظام‌های آموزشی2383-13242783-23412016-12-0110326410349491A Comparative Study on the Effect of the Mental Image (Brand) of the University on the Students Self-Concept of Schools of Psychology and Educational Sciences of Allameh Tabataba'i University and Lorestan. .0. .1. .2استادیار دانشگاه علامه طباطباییدانشجوی دکتری رشته مدیریت آموزش عالی دانشگاه علامه طباطباییدانشجوی دکتری رشته مدیریت آموزش عالی دانشگاه علامه طباطباییThe purpose of the present research is to compare the effect of university image (brand) on academic self-concept of university students. The general outline of this research is a bit of survey and correlation. The statistical population of this study was all students (boys and girls) of the faculties of psychology and education of Allameh Tabatabai University and Lorestan University with 1200 students who were studying in the academic year of 1994-94, of which 400 were randomly assigned with appropriate allocation were chosen. The research tools were two researcher-made questionnaires of the mental image of the university and the academic self-concept. To determine the reliability of the test, Cronbach's alpha method was used and the Cronbach's alpha coefficient of the mental image questionnaire (brand) from the university was 0.79 and Cronbach's alpha coefficient was self- 0 is. In order to analyze the data, Spearman correlation test, t independent groups, Kolmogorov, Smirnov and Friedman have been used. The findings show that the type of look at the mental image (brand) of the university and the academic self-concept is not the same among the students of Allameh Tabatabai University and Lorestan. Also, there is a positive and significant relationship between the scores of the mental image of the university with the scores of the general environment, academic environment and non-university environment with academic self-concept.https://www.jiera.ir/article_49491_5b7d2259a75b1a040d2e90728c7afcca.pdfmental image of universityself-conceptacademic performance |
| spellingShingle | . . . . . . A Comparative Study on the Effect of the Mental Image (Brand) of the University on the Students Self-Concept of Schools of Psychology and Educational Sciences of Allameh Tabataba'i University and Lorestan پژوهش در نظام‌های آموزشی mental image of university self-concept academic performance |
| title | A Comparative Study on the Effect of the Mental Image (Brand) of the University on the Students Self-Concept of Schools of Psychology and Educational Sciences of Allameh Tabataba'i University and Lorestan |
| title_full | A Comparative Study on the Effect of the Mental Image (Brand) of the University on the Students Self-Concept of Schools of Psychology and Educational Sciences of Allameh Tabataba'i University and Lorestan |
| title_fullStr | A Comparative Study on the Effect of the Mental Image (Brand) of the University on the Students Self-Concept of Schools of Psychology and Educational Sciences of Allameh Tabataba'i University and Lorestan |
| title_full_unstemmed | A Comparative Study on the Effect of the Mental Image (Brand) of the University on the Students Self-Concept of Schools of Psychology and Educational Sciences of Allameh Tabataba'i University and Lorestan |
| title_short | A Comparative Study on the Effect of the Mental Image (Brand) of the University on the Students Self-Concept of Schools of Psychology and Educational Sciences of Allameh Tabataba'i University and Lorestan |
| title_sort | comparative study on the effect of the mental image brand of the university on the students self concept of schools of psychology and educational sciences of allameh tabataba i university and lorestan |
| topic | mental image of university self-concept academic performance |
| url | https://www.jiera.ir/article_49491_5b7d2259a75b1a040d2e90728c7afcca.pdf |
| work_keys_str_mv | AT acomparativestudyontheeffectofthementalimagebrandoftheuniversityonthestudentsselfconceptofschoolsofpsychologyandeducationalsciencesofallamehtabatabaiuniversityandlorestan AT acomparativestudyontheeffectofthementalimagebrandoftheuniversityonthestudentsselfconceptofschoolsofpsychologyandeducationalsciencesofallamehtabatabaiuniversityandlorestan AT acomparativestudyontheeffectofthementalimagebrandoftheuniversityonthestudentsselfconceptofschoolsofpsychologyandeducationalsciencesofallamehtabatabaiuniversityandlorestan AT comparativestudyontheeffectofthementalimagebrandoftheuniversityonthestudentsselfconceptofschoolsofpsychologyandeducationalsciencesofallamehtabatabaiuniversityandlorestan AT comparativestudyontheeffectofthementalimagebrandoftheuniversityonthestudentsselfconceptofschoolsofpsychologyandeducationalsciencesofallamehtabatabaiuniversityandlorestan AT comparativestudyontheeffectofthementalimagebrandoftheuniversityonthestudentsselfconceptofschoolsofpsychologyandeducationalsciencesofallamehtabatabaiuniversityandlorestan |