Antecedents and consequences of corporate reputation: A dataset

Corporate reputation is crucial for maintaining and enhancing a company's competitiveness in the marketplace. To actively manage this important intangible asset, which significantly contributes to a company's value, managers need to understand the relationship between reputation and its an...

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Bibliographic Details
Main Authors: Marko Sarstedt, Christian M. Ringle, Denis Iuklanov
Format: Article
Language:English
Published: Elsevier 2023-06-01
Series:Data in Brief
Subjects:
Online Access:http://www.sciencedirect.com/science/article/pii/S235234092300197X