Newspaper coverage of South African tobacco issues, 1997-2001
The purpose of this study was to investigate the way in which the tobacco issue has been framed in the mass media in South Africa. 363 South African newspaper articles published from January 1997 to December 2001 were analysed. Of the 224 articles finally selected for analysis, 100 were in line wit...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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University of the Free State
2003-12-01
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| Series: | Acta Academica |
| Online Access: | http://196.255.246.28/index.php/aa/article/view/793 |
| _version_ | 1797258144401850368 |
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| author | Gladys Phaswana Karl Peltzer |
| author_facet | Gladys Phaswana Karl Peltzer |
| author_sort | Gladys Phaswana |
| collection | DOAJ |
| description |
The purpose of this study was to investigate the way in which the tobacco issue has been framed in the mass media in South Africa. 363 South African newspaper articles published from January 1997 to December 2001 were analysed. Of the 224 articles finally selected for analysis, 100 were in line with the tobacco interest group and 124 supported the tobacco control group. The dominant frames used by the tobacco industry included “good product for the economy”, “concern about teenagers and youth”, “government’s role in reducing marketing visibility and destruction of jobs” and “discrimination and segregation”. The dominant frames used by the tobacco
control advocates included “death/diseases”, “innocent children”, “smokers in great danger”, “glamourisation of smoking; intentional lie”, “passive smokers’ rights” and “smoking areas”. A major finding is that the frames used by both the tobacco control movement and the tobacco industry have changed over time. The tobacco industry has been steadfast in consistently targeting core human values as its dominant framing tactic. The finding may have implications for developing more effective arguments for tobacco policies.
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| first_indexed | 2024-04-24T22:48:52Z |
| format | Article |
| id | doaj.art-339aa0f8eea14394bc14e2f51ba744b0 |
| institution | Directory Open Access Journal |
| issn | 0587-2405 2415-0479 |
| language | English |
| last_indexed | 2024-04-24T22:48:52Z |
| publishDate | 2003-12-01 |
| publisher | University of the Free State |
| record_format | Article |
| series | Acta Academica |
| spelling | doaj.art-339aa0f8eea14394bc14e2f51ba744b02024-03-18T11:08:06ZengUniversity of the Free StateActa Academica0587-24052415-04792003-12-0135210.38140/aa.v35i2.793Newspaper coverage of South African tobacco issues, 1997-2001Gladys Phaswana0Karl Peltzer1University of the NorthHuman Sciences Research Council (HSRC) The purpose of this study was to investigate the way in which the tobacco issue has been framed in the mass media in South Africa. 363 South African newspaper articles published from January 1997 to December 2001 were analysed. Of the 224 articles finally selected for analysis, 100 were in line with the tobacco interest group and 124 supported the tobacco control group. The dominant frames used by the tobacco industry included “good product for the economy”, “concern about teenagers and youth”, “government’s role in reducing marketing visibility and destruction of jobs” and “discrimination and segregation”. The dominant frames used by the tobacco control advocates included “death/diseases”, “innocent children”, “smokers in great danger”, “glamourisation of smoking; intentional lie”, “passive smokers’ rights” and “smoking areas”. A major finding is that the frames used by both the tobacco control movement and the tobacco industry have changed over time. The tobacco industry has been steadfast in consistently targeting core human values as its dominant framing tactic. The finding may have implications for developing more effective arguments for tobacco policies. http://196.255.246.28/index.php/aa/article/view/793 |
| spellingShingle | Gladys Phaswana Karl Peltzer Newspaper coverage of South African tobacco issues, 1997-2001 Acta Academica |
| title | Newspaper coverage of South African tobacco issues, 1997-2001 |
| title_full | Newspaper coverage of South African tobacco issues, 1997-2001 |
| title_fullStr | Newspaper coverage of South African tobacco issues, 1997-2001 |
| title_full_unstemmed | Newspaper coverage of South African tobacco issues, 1997-2001 |
| title_short | Newspaper coverage of South African tobacco issues, 1997-2001 |
| title_sort | newspaper coverage of south african tobacco issues 1997 2001 |
| url | http://196.255.246.28/index.php/aa/article/view/793 |
| work_keys_str_mv | AT gladysphaswana newspapercoverageofsouthafricantobaccoissues19972001 AT karlpeltzer newspapercoverageofsouthafricantobaccoissues19972001 |