Using the theory of planned behavior to predict factors influencing fast-food consumption among college students

Using the theory of planned behavior to predict factors influencing fast-food consumption among college students

Abstract Purpose The purpose of this research is to examine the behavioral factors that impact fast food consumption (FFC) among college students in Pakistan by applying the theory of planned behavior (TPB). Methods Cross-sectional survey was distributed to college students in Pakistan. The question...

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Bibliographic Details
Main Authors: Maryam Sajjad, Afifa Bhatti, Barry Hill, Basem Al-Omari
Format: Article
Language:English
Published: BMC 2023-05-01
Series:BMC Public Health
Subjects:
Fast food
Behavioral intention
Subjective norm
Perceived behavior
Adolescents
Structural equation modeling
Online Access:https://doi.org/10.1186/s12889-023-15923-1

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