FONCTION MARKETING DANS LES ETABLISSEMENTS PRIVES DE LA FORMATION PROFESSIONNELLE AU MAROC
Managing a business is a daily challenge for Moroccan managers, concerned with meeting the quality and price of consumers’ requirements , maintaining the productivity and competitiveness of their employees and facing increased competition. They face the urgent need to refocus on their customers toda...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
CHAKOR Abdellatif
2019-05-01
|
| Series: | Revue Internationale du Marketing et Management Stratégique |
| Subjects: | |
| Online Access: | http://revue-rimms.org/wp-content/uploads/2019/05/ARTICLE-5-Driss-BAAKIL-1.pdf |
| Summary: | Managing a business is a daily challenge for Moroccan managers, concerned with meeting the quality and price of consumers’ requirements , maintaining the productivity and competitiveness of their employees and facing increased competition. They face the urgent need to refocus on their customers today and conquer those of tomorrow. The sector of private vocational training does not escape this logic.
PIPT need the appropriate tools to promote their programs and institutions to foreign and national student users, and to create and develop a brand of high quality and quality. This depends on a large number of factors, including marketing and developing offers.
If marketing is well perceived by the managers of Moroccan PIPT who recognize its importance and usefulness, we note that they are still far from developing a strategy and marketing actions adapted to the Moroccan market environment. both internally (within the institution concerned) and externally (the market reaction). |
|---|---|
| ISSN: | 2665-7341 2665-7341 |