THE URGENCY OF MARKETING MANAGEMENT OF ISLAMIC HIGHER EDUCATION (A CASE STUDY OF UIN RADEN MAS SAID SURAKARTA IN THE ERA OF SOCIETY 5.0)
This paper discusses the urgency of marketing management for higher education institutions, as it plays a crucial role in determining the sustainability of enrollment and increasing public trust in the university. The university's marketing management is carried out by taking into account the...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
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Universitas Negeri Jakarta
2023-06-01
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| Series: | Improvement: Jurnal Ilmiah Untuk Peningkatan Mutu Manajemen Pendidikan |
| Subjects: | |
| Online Access: | https://journal.unj.ac.id/unj/index.php/improvement/article/view/35111 |
| _version_ | 1797326428958621696 |
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| author | Sri Haryanti Giyoto Yusuf Rohmadi M. Alfan Haidar Dhofir |
| author_facet | Sri Haryanti Giyoto Yusuf Rohmadi M. Alfan Haidar Dhofir |
| author_sort | Sri Haryanti |
| collection | DOAJ |
| description |
This paper discusses the urgency of marketing management for higher education institutions, as it plays a crucial role in determining the sustainability of enrollment and increasing public trust in the university. The university's marketing management is carried out by taking into account the constantly changing consumers or stakeholders. Market research, positioning, and building the university's reputation are conducted in such a way that the relevance and accuracy of the strategies are always appropriate. The university's vision, mission, programs, and strengths cannot be recognized without promotion through good marketing management. This paper uses a qualitative method with data collection techniques through interviews, observations, and documentation. The results of this study show that UIN Raden Mas Said Surakarta has implemented marketing management to increase enrollment sustainability with new innovations according to the demands of society 5.0. Furthermore, UIN has also utilized social media platforms such as Facebook, Instagram, YouTube, Twitter, website, alumni network, and others as marketing tools.
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| first_indexed | 2024-03-08T06:23:04Z |
| format | Article |
| id | doaj.art-33b1de796bfa4989a706ade9ad31a739 |
| institution | Directory Open Access Journal |
| issn | 2355-5114 2597-8543 |
| language | English |
| last_indexed | 2024-03-08T06:23:04Z |
| publishDate | 2023-06-01 |
| publisher | Universitas Negeri Jakarta |
| record_format | Article |
| series | Improvement: Jurnal Ilmiah Untuk Peningkatan Mutu Manajemen Pendidikan |
| spelling | doaj.art-33b1de796bfa4989a706ade9ad31a7392024-02-03T15:16:49ZengUniversitas Negeri JakartaImprovement: Jurnal Ilmiah Untuk Peningkatan Mutu Manajemen Pendidikan2355-51142597-85432023-06-0110110.21009/improvement.v10i1.35111THE URGENCY OF MARKETING MANAGEMENT OF ISLAMIC HIGHER EDUCATION (A CASE STUDY OF UIN RADEN MAS SAID SURAKARTA IN THE ERA OF SOCIETY 5.0)Sri Haryanti0Giyoto1Yusuf Rohmadi2M. Alfan Haidar Dhofir3UIN Raden Mas Said SurakartaUIN Raden Mas Said SurakartaUniversitas Islam Negeri Raden Mas Said SurakartaUniversitas Islam Negeri Raden Mas Said Surakarta This paper discusses the urgency of marketing management for higher education institutions, as it plays a crucial role in determining the sustainability of enrollment and increasing public trust in the university. The university's marketing management is carried out by taking into account the constantly changing consumers or stakeholders. Market research, positioning, and building the university's reputation are conducted in such a way that the relevance and accuracy of the strategies are always appropriate. The university's vision, mission, programs, and strengths cannot be recognized without promotion through good marketing management. This paper uses a qualitative method with data collection techniques through interviews, observations, and documentation. The results of this study show that UIN Raden Mas Said Surakarta has implemented marketing management to increase enrollment sustainability with new innovations according to the demands of society 5.0. Furthermore, UIN has also utilized social media platforms such as Facebook, Instagram, YouTube, Twitter, website, alumni network, and others as marketing tools. https://journal.unj.ac.id/unj/index.php/improvement/article/view/35111Management, marketing, Islamic Higher Education, Society 5.0 |
| spellingShingle | Sri Haryanti Giyoto Yusuf Rohmadi M. Alfan Haidar Dhofir THE URGENCY OF MARKETING MANAGEMENT OF ISLAMIC HIGHER EDUCATION (A CASE STUDY OF UIN RADEN MAS SAID SURAKARTA IN THE ERA OF SOCIETY 5.0) Improvement: Jurnal Ilmiah Untuk Peningkatan Mutu Manajemen Pendidikan Management, marketing, Islamic Higher Education, Society 5.0 |
| title | THE URGENCY OF MARKETING MANAGEMENT OF ISLAMIC HIGHER EDUCATION (A CASE STUDY OF UIN RADEN MAS SAID SURAKARTA IN THE ERA OF SOCIETY 5.0) |
| title_full | THE URGENCY OF MARKETING MANAGEMENT OF ISLAMIC HIGHER EDUCATION (A CASE STUDY OF UIN RADEN MAS SAID SURAKARTA IN THE ERA OF SOCIETY 5.0) |
| title_fullStr | THE URGENCY OF MARKETING MANAGEMENT OF ISLAMIC HIGHER EDUCATION (A CASE STUDY OF UIN RADEN MAS SAID SURAKARTA IN THE ERA OF SOCIETY 5.0) |
| title_full_unstemmed | THE URGENCY OF MARKETING MANAGEMENT OF ISLAMIC HIGHER EDUCATION (A CASE STUDY OF UIN RADEN MAS SAID SURAKARTA IN THE ERA OF SOCIETY 5.0) |
| title_short | THE URGENCY OF MARKETING MANAGEMENT OF ISLAMIC HIGHER EDUCATION (A CASE STUDY OF UIN RADEN MAS SAID SURAKARTA IN THE ERA OF SOCIETY 5.0) |
| title_sort | urgency of marketing management of islamic higher education a case study of uin raden mas said surakarta in the era of society 5 0 |
| topic | Management, marketing, Islamic Higher Education, Society 5.0 |
| url | https://journal.unj.ac.id/unj/index.php/improvement/article/view/35111 |
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