THE URGENCY OF MARKETING MANAGEMENT OF ISLAMIC HIGHER EDUCATION (A CASE STUDY OF UIN RADEN MAS SAID SURAKARTA IN THE ERA OF SOCIETY 5.0)

THE URGENCY OF MARKETING MANAGEMENT OF ISLAMIC HIGHER EDUCATION (A CASE STUDY OF UIN RADEN MAS SAID SURAKARTA IN THE ERA OF SOCIETY 5.0)

This paper discusses the urgency of marketing management for higher education institutions, as it plays a crucial role in determining the sustainability of enrollment and increasing public trust in the university. The university's marketing management is carried out by taking into account the...

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Bibliographic Details
Main Authors: Sri Haryanti, Giyoto, Yusuf Rohmadi, M. Alfan Haidar Dhofir
Format: Article
Language:English
Published: Universitas Negeri Jakarta 2023-06-01
Series:Improvement: Jurnal Ilmiah Untuk Peningkatan Mutu Manajemen Pendidikan
Subjects:
Management, marketing, Islamic Higher Education, Society 5.0
Online Access:https://journal.unj.ac.id/unj/index.php/improvement/article/view/35111

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