The Impact of Data Vulnerability in Online Health Communities: An Institutional Assurance Perspective

In the last few years, online health communities (OHCs) have experienced rapid development due to advances in technology and the COVID-19 pandemic. However, the sensitive nature of medical information has also raised concerns from users about their privacy and reduced their intention to use OHCs. Co...

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Main Authors: Wei Gao, Huiling Wang, Ning Jiang
Format: Article
Language:English
Published: Frontiers Media S.A. 2022-06-01
Series:Frontiers in Psychology
Subjects:
Online Access:https://www.frontiersin.org/articles/10.3389/fpsyg.2022.908309/full
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author Wei Gao
Huiling Wang
Ning Jiang
author_facet Wei Gao
Huiling Wang
Ning Jiang
author_sort Wei Gao
collection DOAJ
description In the last few years, online health communities (OHCs) have experienced rapid development due to advances in technology and the COVID-19 pandemic. However, the sensitive nature of medical information has also raised concerns from users about their privacy and reduced their intention to use OHCs. Considering the critical role of data privacy, this study explored the effect of data vulnerability on OHC users. Using online survey data collected from 438 OHC users in China, we found that data vulnerability significantly reduced psychological comfort, while the latter enhanced continuance intention. We also found that psychological comfort negatively mediated the impact of data vulnerability on continuance intention. Institutional assurance approaches, namely privacy policy, privacy protection technology, industry self-regulation, and government legislation, were also found to mitigate the negative impact of data vulnerability on psychological comfort. This study not only contributes to the data privacy, psychological comfort, and institutional assurance literature but also offers suggestions for OHC stakeholders.
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spelling doaj.art-33bef5d2c13e4749b09a26fcb72fed222022-12-22T03:32:48ZengFrontiers Media S.A.Frontiers in Psychology1664-10782022-06-011310.3389/fpsyg.2022.908309908309The Impact of Data Vulnerability in Online Health Communities: An Institutional Assurance PerspectiveWei Gao0Huiling Wang1Ning Jiang2College of Economics and Management, Southwest University, Chongqing, ChinaAntai College of Economics and Management, Shanghai Jiao Tong University, Shanghai, ChinaAntai College of Economics and Management, Shanghai Jiao Tong University, Shanghai, ChinaIn the last few years, online health communities (OHCs) have experienced rapid development due to advances in technology and the COVID-19 pandemic. However, the sensitive nature of medical information has also raised concerns from users about their privacy and reduced their intention to use OHCs. Considering the critical role of data privacy, this study explored the effect of data vulnerability on OHC users. Using online survey data collected from 438 OHC users in China, we found that data vulnerability significantly reduced psychological comfort, while the latter enhanced continuance intention. We also found that psychological comfort negatively mediated the impact of data vulnerability on continuance intention. Institutional assurance approaches, namely privacy policy, privacy protection technology, industry self-regulation, and government legislation, were also found to mitigate the negative impact of data vulnerability on psychological comfort. This study not only contributes to the data privacy, psychological comfort, and institutional assurance literature but also offers suggestions for OHC stakeholders.https://www.frontiersin.org/articles/10.3389/fpsyg.2022.908309/fulldata vulnerabilitypsychological comfortinstitutional assurance approachonline health communitiescontinuance intention
spellingShingle Wei Gao
Huiling Wang
Ning Jiang
The Impact of Data Vulnerability in Online Health Communities: An Institutional Assurance Perspective
Frontiers in Psychology
data vulnerability
psychological comfort
institutional assurance approach
online health communities
continuance intention
title The Impact of Data Vulnerability in Online Health Communities: An Institutional Assurance Perspective
title_full The Impact of Data Vulnerability in Online Health Communities: An Institutional Assurance Perspective
title_fullStr The Impact of Data Vulnerability in Online Health Communities: An Institutional Assurance Perspective
title_full_unstemmed The Impact of Data Vulnerability in Online Health Communities: An Institutional Assurance Perspective
title_short The Impact of Data Vulnerability in Online Health Communities: An Institutional Assurance Perspective
title_sort impact of data vulnerability in online health communities an institutional assurance perspective
topic data vulnerability
psychological comfort
institutional assurance approach
online health communities
continuance intention
url https://www.frontiersin.org/articles/10.3389/fpsyg.2022.908309/full
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