Analysis of industrial design role in marketing of innovations and perfection of approaches to its monetary estimation
In the article the author analyzes the nature and characteristics of such object of intellectual property as an industrial design, discloses its role and place in the process of marketing of innovations, generalizes functions of the industrial design, improves classification of industrial designs an...
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| Format: | Article |
| Language: | English |
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Sumy State University
2011-12-01
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| Series: | Marketing i Menedžment Innovacij |
| Subjects: | |
| Online Access: | http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2011_4_1_25_32.pdf |
| _version_ | 1797331400817377280 |
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| author | S.M. Makhnusha |
| author_facet | S.M. Makhnusha |
| author_sort | S.M. Makhnusha |
| collection | DOAJ |
| description | In the article the author analyzes the nature and characteristics of such object of intellectual property as an industrial design, discloses its role and place in the process of marketing of innovations, generalizes functions of the industrial design, improves classification of industrial designs and evaluation methodology of the industrial design by introducing the coefficient of importance of its aesthetic perception by consumers. Also the author presents review of statistics on the registration of industrial designs in Ukraine. |
| first_indexed | 2024-03-08T07:35:01Z |
| format | Article |
| id | doaj.art-33caa277d82e454195cf6afe07fa8f64 |
| institution | Directory Open Access Journal |
| issn | 2218-4511 |
| language | English |
| last_indexed | 2024-03-08T07:35:01Z |
| publishDate | 2011-12-01 |
| publisher | Sumy State University |
| record_format | Article |
| series | Marketing i Menedžment Innovacij |
| spelling | doaj.art-33caa277d82e454195cf6afe07fa8f642024-02-02T19:17:16ZengSumy State UniversityMarketing i Menedžment Innovacij2218-45112011-12-0124/12532Analysis of industrial design role in marketing of innovations and perfection of approaches to its monetary estimationS.M. MakhnushaIn the article the author analyzes the nature and characteristics of such object of intellectual property as an industrial design, discloses its role and place in the process of marketing of innovations, generalizes functions of the industrial design, improves classification of industrial designs and evaluation methodology of the industrial design by introducing the coefficient of importance of its aesthetic perception by consumers. Also the author presents review of statistics on the registration of industrial designs in Ukraine.http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2011_4_1_25_32.pdfinnovationmarketingintellectual propertyindustrial propertyindustrial designproduct aesthetics |
| spellingShingle | S.M. Makhnusha Analysis of industrial design role in marketing of innovations and perfection of approaches to its monetary estimation Marketing i Menedžment Innovacij innovation marketing intellectual property industrial property industrial design product aesthetics |
| title | Analysis of industrial design role in marketing of innovations and perfection of approaches to its monetary estimation |
| title_full | Analysis of industrial design role in marketing of innovations and perfection of approaches to its monetary estimation |
| title_fullStr | Analysis of industrial design role in marketing of innovations and perfection of approaches to its monetary estimation |
| title_full_unstemmed | Analysis of industrial design role in marketing of innovations and perfection of approaches to its monetary estimation |
| title_short | Analysis of industrial design role in marketing of innovations and perfection of approaches to its monetary estimation |
| title_sort | analysis of industrial design role in marketing of innovations and perfection of approaches to its monetary estimation |
| topic | innovation marketing intellectual property industrial property industrial design product aesthetics |
| url | http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2011_4_1_25_32.pdf |
| work_keys_str_mv | AT smmakhnusha analysisofindustrialdesignroleinmarketingofinnovationsandperfectionofapproachestoitsmonetaryestimation |