Promotion as a Tool in Sustaining the Destination Marketing Activities
Promoting the tourism destination in the right and best possible way is today one of vital marketing activities of all Destination Management Organizations. Only successful promotion can entice and attract potential travelers to visit the destination. The number of new destinations is increasing eve...
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| Format: | Article |
| Language: | English |
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University of Novi Sad
2010-01-01
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| Series: | Turizam |
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| Online Access: | http://www.dgt.uns.ac.rs/turizam/arhiva/vol_1401_mulec.pdf |
| Summary: | Promoting the tourism destination in the right and best possible way is today one of vital marketing activities of all Destination Management Organizations. Only successful promotion can entice and attract potential travelers to visit the destination. The number of new destinations is increasing every year and some of them are quite similar. Market segmentation is one of the starting points for devising marketing strategy. Only by presenting the destination to the right segment of potential clients in the right way will a destination maximize the effectiveness of its marketing and promotion. Tourism destination marketers will continue to face considerable challenges in the future: they will have to take account of the needs, wants and expectations of more mature and knowledgeable customers, and the corresponding need for more up-to-date and reliable information upon which to base decision-making. In the future only marketing which includes collaborative dimensions will meet its objectives fully. |
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| ISSN: | 1450-6661 1821-1127 |