Customer Knowledge Management in social media: application of the SMARTUR Framework for the proposition of smart solutions
This research demonstrates the application of the Smart Management of the Tourist Experience (SMARTUR) framework in the intelligent management of tourist experiences shared on TripAdvisor, so as to propose smart solutions in the city of Florianópolis (Brazil). The study also presents the...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Instituto Universitario de Investigaciones Turísticas
2022-07-01
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| Series: | Investigaciones Turísticas |
| Online Access: | https://investigacionesturisticas.ua.es/article/view/19069 |