Customer Knowledge Management in social media: application of the SMARTUR Framework for the proposition of smart solutions

Customer Knowledge Management in social media: application of the SMARTUR Framework for the proposition of smart solutions

This research demonstrates the application of the Smart Management of the Tourist Experience (SMARTUR) framework in the intelligent management of tourist experiences shared on TripAdvisor, so as to propose smart solutions in the city of Florianópolis (Brazil). The study also presents the...

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Bibliographic Details
Main Authors: Emerson Cleister Lima Muniz, Gertrudes Aparecida Dandolini, Alexandre Augusto Biz, Alessandro Costa Ribeiro
Format: Article
Language:English
Published: Instituto Universitario de Investigaciones Turísticas 2022-07-01
Series:Investigaciones Turísticas
Online Access:https://investigacionesturisticas.ua.es/article/view/19069

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