Representations of Ecuadorian cuisine in the coast and the highlands regions through the free listing technique

Abstract Codification of country-of-origin cuisines serves as a powerful tool for the international promotion of a country and the reinforcement of its national identity. Even though there have been efforts in that direction, Ecuadorian gastronomy is not consensually codified. This study aims to com...

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Main Authors: Marlene Rojas-Le-Fort, Isabel Patricia Valdivieso-López, Rodrigo Duarte-Casar
Format: Article
Language:English
Published: Springer 2023-11-01
Series:Discover Food
Subjects:
Online Access:https://doi.org/10.1007/s44187-023-00061-9
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author Marlene Rojas-Le-Fort
Isabel Patricia Valdivieso-López
Rodrigo Duarte-Casar
author_facet Marlene Rojas-Le-Fort
Isabel Patricia Valdivieso-López
Rodrigo Duarte-Casar
author_sort Marlene Rojas-Le-Fort
collection DOAJ
description Abstract Codification of country-of-origin cuisines serves as a powerful tool for the international promotion of a country and the reinforcement of its national identity. Even though there have been efforts in that direction, Ecuadorian gastronomy is not consensually codified. This study aims to compare the perceptions of Ecuadorian gastronomy among inhabitants of coastal and highland cities —where most of the population of the country lives— using free listing as a study technique, to distinguish consumers’ demographics through their representations, to define a list of the most culturally salient preparations, and to compare these perceptions with the traditional Ecuadorian dishes set forth by the Ministry of Tourism for the promotion of Ecuadorian cuisine. Data were acquired through face-to-face surveys in the main coastal and highland cities of Ecuador (n = 294) in which participants were asked to list the main dishes of Ecuadorian cuisine. The study identifies 25 preparations that exhibit the highest cultural consensus as determined by B'score. The four most salient dishes are encebollado (tuna, onion, and cassava soup), ceviche (lime-cured fish or shrimp cold soup), hornado, and fritada (roast and fried pork dishes, respectively). The representations of The Coast and Highlands show weak correlation (0.286 in Spearman’s test) despite having 60% consensus in the most salient dishes, and other groups show much higher consensus. There is agreement with most provincial dishes selected for the promotion programs of Ecuadorian cuisine, although there is room for improvement. This study is valuable to help codify Ecuadorian gastronomy from a grassroots perspective, to point out promotion and local development practical implications for both domestic and international tourism, and to lay the groundwork for further research.
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spelling doaj.art-33e0d1ab52c4420c924c37a7fb483ef82023-11-20T09:41:46ZengSpringerDiscover Food2731-42862023-11-013111510.1007/s44187-023-00061-9Representations of Ecuadorian cuisine in the coast and the highlands regions through the free listing techniqueMarlene Rojas-Le-Fort0Isabel Patricia Valdivieso-López1Rodrigo Duarte-Casar2Tecnología Superior en Gestión Culinaria, Pontificia Universidad Católica del Ecuador Sede ManabíCarrera de Psicología, Facultad de Ciencias Humanísticas y Sociales, Universidad Técnica de ManabíDepartamento de Turismo y Gastronomía, Facultad de Ciencias Administrativas y Económicas, Universidad Técnica de ManabíAbstract Codification of country-of-origin cuisines serves as a powerful tool for the international promotion of a country and the reinforcement of its national identity. Even though there have been efforts in that direction, Ecuadorian gastronomy is not consensually codified. This study aims to compare the perceptions of Ecuadorian gastronomy among inhabitants of coastal and highland cities —where most of the population of the country lives— using free listing as a study technique, to distinguish consumers’ demographics through their representations, to define a list of the most culturally salient preparations, and to compare these perceptions with the traditional Ecuadorian dishes set forth by the Ministry of Tourism for the promotion of Ecuadorian cuisine. Data were acquired through face-to-face surveys in the main coastal and highland cities of Ecuador (n = 294) in which participants were asked to list the main dishes of Ecuadorian cuisine. The study identifies 25 preparations that exhibit the highest cultural consensus as determined by B'score. The four most salient dishes are encebollado (tuna, onion, and cassava soup), ceviche (lime-cured fish or shrimp cold soup), hornado, and fritada (roast and fried pork dishes, respectively). The representations of The Coast and Highlands show weak correlation (0.286 in Spearman’s test) despite having 60% consensus in the most salient dishes, and other groups show much higher consensus. There is agreement with most provincial dishes selected for the promotion programs of Ecuadorian cuisine, although there is room for improvement. This study is valuable to help codify Ecuadorian gastronomy from a grassroots perspective, to point out promotion and local development practical implications for both domestic and international tourism, and to lay the groundwork for further research.https://doi.org/10.1007/s44187-023-00061-9Ecuadorian gastronomyConsumer perceptionsTourism promotionNational cuisine
spellingShingle Marlene Rojas-Le-Fort
Isabel Patricia Valdivieso-López
Rodrigo Duarte-Casar
Representations of Ecuadorian cuisine in the coast and the highlands regions through the free listing technique
Discover Food
Ecuadorian gastronomy
Consumer perceptions
Tourism promotion
National cuisine
title Representations of Ecuadorian cuisine in the coast and the highlands regions through the free listing technique
title_full Representations of Ecuadorian cuisine in the coast and the highlands regions through the free listing technique
title_fullStr Representations of Ecuadorian cuisine in the coast and the highlands regions through the free listing technique
title_full_unstemmed Representations of Ecuadorian cuisine in the coast and the highlands regions through the free listing technique
title_short Representations of Ecuadorian cuisine in the coast and the highlands regions through the free listing technique
title_sort representations of ecuadorian cuisine in the coast and the highlands regions through the free listing technique
topic Ecuadorian gastronomy
Consumer perceptions
Tourism promotion
National cuisine
url https://doi.org/10.1007/s44187-023-00061-9
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AT isabelpatriciavaldiviesolopez representationsofecuadoriancuisineinthecoastandthehighlandsregionsthroughthefreelistingtechnique
AT rodrigoduartecasar representationsofecuadoriancuisineinthecoastandthehighlandsregionsthroughthefreelistingtechnique