Framing Messages to Deal With the COVID-19 Crisis: The Role of Loss/Gain Frames and Content
The goal of this study was to test the role of message framing for effective communication of self-care behaviors in the context of the COVID-19 pandemic, contrasting health and economic-focused messages. We presented 319 participants with an unforced choice task where they had to select the message...
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| Format: | Article |
| Language: | English |
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Frontiers Media S.A.
2021-01-01
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| Series: | Frontiers in Psychology |
| Subjects: | |
| Online Access: | https://www.frontiersin.org/articles/10.3389/fpsyg.2021.568212/full |
| _version_ | 1818573783646076928 |
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| author | Carlos Gantiva William Jiménez-Leal William Jiménez-Leal Joan Urriago-Rayo Joan Urriago-Rayo |
| author_facet | Carlos Gantiva William Jiménez-Leal William Jiménez-Leal Joan Urriago-Rayo Joan Urriago-Rayo |
| author_sort | Carlos Gantiva |
| collection | DOAJ |
| description | The goal of this study was to test the role of message framing for effective communication of self-care behaviors in the context of the COVID-19 pandemic, contrasting health and economic-focused messages. We presented 319 participants with an unforced choice task where they had to select the message that they believed was more effective to increase intentions toward self-care behaviors, motivate self-care behaviors in others, increase perceived risk and enhance perceived message strength. Results showed that gain-frame health messages increased intention to adopt self-care behaviors and were judged to be stronger. Loss-framed health messages increased risk perception. When judging effectiveness for others, participants believed other people would be more sensitive to messages with an economic focus. These results can be used by governments to guide communication for the prevention of COVID-19 contagion in the media and social networks, where time and space for communicating information are limited. |
| first_indexed | 2024-12-15T00:17:31Z |
| format | Article |
| id | doaj.art-33e1169e53894e6ebf6d7cc4cf64b850 |
| institution | Directory Open Access Journal |
| issn | 1664-1078 |
| language | English |
| last_indexed | 2024-12-15T00:17:31Z |
| publishDate | 2021-01-01 |
| publisher | Frontiers Media S.A. |
| record_format | Article |
| series | Frontiers in Psychology |
| spelling | doaj.art-33e1169e53894e6ebf6d7cc4cf64b8502022-12-21T22:42:26ZengFrontiers Media S.A.Frontiers in Psychology1664-10782021-01-011210.3389/fpsyg.2021.568212568212Framing Messages to Deal With the COVID-19 Crisis: The Role of Loss/Gain Frames and ContentCarlos Gantiva0William Jiménez-Leal1William Jiménez-Leal2Joan Urriago-Rayo3Joan Urriago-Rayo4Psychology Department, Universidad de los Andes, Bogotá, ColombiaPsychology Department, Universidad de los Andes, Bogotá, ColombiaLaboratorio de Cognición, Universidad de los Andes, Bogotá, ColombiaPsychology Department, Universidad de los Andes, Bogotá, ColombiaLaboratorio de Cognición, Universidad de los Andes, Bogotá, ColombiaThe goal of this study was to test the role of message framing for effective communication of self-care behaviors in the context of the COVID-19 pandemic, contrasting health and economic-focused messages. We presented 319 participants with an unforced choice task where they had to select the message that they believed was more effective to increase intentions toward self-care behaviors, motivate self-care behaviors in others, increase perceived risk and enhance perceived message strength. Results showed that gain-frame health messages increased intention to adopt self-care behaviors and were judged to be stronger. Loss-framed health messages increased risk perception. When judging effectiveness for others, participants believed other people would be more sensitive to messages with an economic focus. These results can be used by governments to guide communication for the prevention of COVID-19 contagion in the media and social networks, where time and space for communicating information are limited.https://www.frontiersin.org/articles/10.3389/fpsyg.2021.568212/fullframing effectshealth communicationCOVID-19risk perceptionbehavioral science |
| spellingShingle | Carlos Gantiva William Jiménez-Leal William Jiménez-Leal Joan Urriago-Rayo Joan Urriago-Rayo Framing Messages to Deal With the COVID-19 Crisis: The Role of Loss/Gain Frames and Content Frontiers in Psychology framing effects health communication COVID-19 risk perception behavioral science |
| title | Framing Messages to Deal With the COVID-19 Crisis: The Role of Loss/Gain Frames and Content |
| title_full | Framing Messages to Deal With the COVID-19 Crisis: The Role of Loss/Gain Frames and Content |
| title_fullStr | Framing Messages to Deal With the COVID-19 Crisis: The Role of Loss/Gain Frames and Content |
| title_full_unstemmed | Framing Messages to Deal With the COVID-19 Crisis: The Role of Loss/Gain Frames and Content |
| title_short | Framing Messages to Deal With the COVID-19 Crisis: The Role of Loss/Gain Frames and Content |
| title_sort | framing messages to deal with the covid 19 crisis the role of loss gain frames and content |
| topic | framing effects health communication COVID-19 risk perception behavioral science |
| url | https://www.frontiersin.org/articles/10.3389/fpsyg.2021.568212/full |
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