The relationship between celebrity endorsement and purchase decisions
This paper aims to study the impact of celebrity endorsements on purchase intention in Saudi Arabia. Questionnaire was developed using three independent variables Celebrity’s Attractiveness, Expertise Trustworthiness and one dependent variable i.e., customer’s Purchase Intensions. Data was collected...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
EDP Sciences
2023-01-01
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| Series: | E3S Web of Conferences |
| Online Access: | https://www.e3s-conferences.org/articles/e3sconf/pdf/2023/39/e3sconf_transsiberia2023_08026.pdf |
