Personal vs. social. Un’analisi del blog tra individualismo e relazioni sociali

By going over the simplistic definition of the blog as «online personal diary’s technological pattern», the article stresses the deeply connective nature of this emerging communicative format, to define it as «conversational medium». By retracing the main researches and measures employed until now t...

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Main Author: Anna Totaro
Format: Article
Language:English
Published: Rosenberg & Sellier 2007-07-01
Series:Quaderni di Sociologia
Online Access:https://journals.openedition.org/qds/921
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author Anna Totaro
author_facet Anna Totaro
author_sort Anna Totaro
collection DOAJ
description By going over the simplistic definition of the blog as «online personal diary’s technological pattern», the article stresses the deeply connective nature of this emerging communicative format, to define it as «conversational medium». By retracing the main researches and measures employed until now to analyze and identify the blog phenomenon, what comes out is that the two basic concepts which allow to understand the blog’s nature are the individual and his relations, in other words the blog as personal knot and as social relations, therefore a sort of contamination between public and private. The blog’s unstoppable ascent doesn’t depend on its attitude to set against with other information processing systems, but, on the contrary, on integrating with them: this ascent reflects the present trend of the Net, which is the users’ active involvement. Like other typical network tools of expression, as wiki, social network, podcast, the blogs represent a creative laboratory, a space where it is possible to test increasingly proactive and participative expressive patterns which flow into the user generated content. By describing the variety of blog’s forms of usage in the youth world, the article claims the hypothesis that the blog is not used just as a «narcissistic publication» of one’s identity online, but also as a tool to be active protagonist of the content production. Youngsters provide new interpretative keys for the social changes on the expressive, behavioural and cultural level, thanks to their creative ability to constantly test and revisit different communication and interaction forms, by exploiting the new technological opportunities.
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spelling doaj.art-340bb1ab64cf414090e8a9b6a2078bdc2024-02-14T14:24:31ZengRosenberg & SellierQuaderni di Sociologia0033-49522421-58482007-07-0144314710.4000/qds.921Personal vs. social. Un’analisi del blog tra individualismo e relazioni socialiAnna TotaroBy going over the simplistic definition of the blog as «online personal diary’s technological pattern», the article stresses the deeply connective nature of this emerging communicative format, to define it as «conversational medium». By retracing the main researches and measures employed until now to analyze and identify the blog phenomenon, what comes out is that the two basic concepts which allow to understand the blog’s nature are the individual and his relations, in other words the blog as personal knot and as social relations, therefore a sort of contamination between public and private. The blog’s unstoppable ascent doesn’t depend on its attitude to set against with other information processing systems, but, on the contrary, on integrating with them: this ascent reflects the present trend of the Net, which is the users’ active involvement. Like other typical network tools of expression, as wiki, social network, podcast, the blogs represent a creative laboratory, a space where it is possible to test increasingly proactive and participative expressive patterns which flow into the user generated content. By describing the variety of blog’s forms of usage in the youth world, the article claims the hypothesis that the blog is not used just as a «narcissistic publication» of one’s identity online, but also as a tool to be active protagonist of the content production. Youngsters provide new interpretative keys for the social changes on the expressive, behavioural and cultural level, thanks to their creative ability to constantly test and revisit different communication and interaction forms, by exploiting the new technological opportunities.https://journals.openedition.org/qds/921
spellingShingle Anna Totaro
Personal vs. social. Un’analisi del blog tra individualismo e relazioni sociali
Quaderni di Sociologia
title Personal vs. social. Un’analisi del blog tra individualismo e relazioni sociali
title_full Personal vs. social. Un’analisi del blog tra individualismo e relazioni sociali
title_fullStr Personal vs. social. Un’analisi del blog tra individualismo e relazioni sociali
title_full_unstemmed Personal vs. social. Un’analisi del blog tra individualismo e relazioni sociali
title_short Personal vs. social. Un’analisi del blog tra individualismo e relazioni sociali
title_sort personal vs social un analisi del blog tra individualismo e relazioni sociali
url https://journals.openedition.org/qds/921
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