MASS COMMUNICATION AND FEMALE SHAPING POWER
Communication was born at the same time with humanity, and with the progression of historical ages the range of communication opportunities has become more widespread. Communication has the power, whether transmitted by words, images or even behavior, to shape the individual and thus the society. T...
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| Format: | Article |
| Language: | English |
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Studia Universitatis Babes-Bolyai
2018-12-01
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| Series: | Studia Universitatis Babeş-Bolyai Negotia |
| Subjects: | |
| Online Access: | http://193.231.18.162/index.php/subbnegotia/article/view/2755 |
| _version_ | 1797365059613097984 |
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| author | Erika KULCSÁR Tünde CSOMA Noémi FÜLÖP Noémi SZONDA Kinga-Izabella TIMÁR Dorottya VITÁLYOS |
| author_facet | Erika KULCSÁR Tünde CSOMA Noémi FÜLÖP Noémi SZONDA Kinga-Izabella TIMÁR Dorottya VITÁLYOS |
| author_sort | Erika KULCSÁR |
| collection | DOAJ |
| description |
Communication was born at the same time with humanity, and with the progression of historical ages the range of communication opportunities has become more widespread. Communication has the power, whether transmitted by words, images or even behavior, to shape the individual and thus the society. The greatest power of communication is its shaping potential. Individuals, organizations, companies, and governments are aware that what is being conveyed has an impact on the social values, but they also play a role in promoting societal problems, as empathy is the cornerstone of a healthy society. This article analyzes the following: (1) by what means and how did the communication of the expectations on women change during history (physical values/values regarding the appearance); (2) identifying the social problems of advertising campaigns; (3) the main guiding principle of Apple, Huawei and Samsung's advertising: the focus of their communication; (4) the values determined by Julia Roberts and the brands she represents; (5) the social problems promoted by world brands. The focus of the analyzes is on women, because women play a significant role in the implementation and solution of values and social problems, they also have an important role to play if they do not fight in the front line, but they are behind the scenes.
JEL classification: L82
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| first_indexed | 2024-03-08T16:44:58Z |
| format | Article |
| id | doaj.art-341f2ddd34244f418611832c656f86cc |
| institution | Directory Open Access Journal |
| issn | 2065-9636 |
| language | English |
| last_indexed | 2024-03-08T16:44:58Z |
| publishDate | 2018-12-01 |
| publisher | Studia Universitatis Babes-Bolyai |
| record_format | Article |
| series | Studia Universitatis Babeş-Bolyai Negotia |
| spelling | doaj.art-341f2ddd34244f418611832c656f86cc2024-01-05T09:42:32ZengStudia Universitatis Babes-BolyaiStudia Universitatis Babeş-Bolyai Negotia2065-96362018-12-0163410.24193/subbnegotia.2018.4.02MASS COMMUNICATION AND FEMALE SHAPING POWERErika KULCSÁR0Tünde CSOMA1Noémi FÜLÖP2Noémi SZONDA3Kinga-Izabella TIMÁR4Dorottya VITÁLYOS5Lecturer PhD, Faculty of Economics and Business Administration, Babes-Bolyai University of Cluj-Napoca, Romania, e-mail: erika.kulcsar@econ.ubbcluj.roMaster student, Faculty of Economics and Business Administration, Babes-Bolyai University of Cluj-Napoca, Romania, e-mail: tundike_csoma@yahoo.comFaculty of Economics and Business Administration, Babes-Bolyai University of Cluj-Napoca, Romania, e-mail: noemifulop93@gmail.comBachelor in economy, Faculty of Economics and Business Administration, Babes-Bolyai University of Cluj-Napoca, Romania, e-mail: szondanoemi95@gmail.comMaster student, Faculty of Economics and Business Administration, Babes-Bolyai University of Cluj-Napoca, Romania, e-mail: timarkingaizabella@gmail.comBachelor in economy, Faculty of Economics and Business Administration, Babes-Bolyai University of Cluj-Napoca, Romania, e-mail: vitalyos_dotyi@yahoo.com Communication was born at the same time with humanity, and with the progression of historical ages the range of communication opportunities has become more widespread. Communication has the power, whether transmitted by words, images or even behavior, to shape the individual and thus the society. The greatest power of communication is its shaping potential. Individuals, organizations, companies, and governments are aware that what is being conveyed has an impact on the social values, but they also play a role in promoting societal problems, as empathy is the cornerstone of a healthy society. This article analyzes the following: (1) by what means and how did the communication of the expectations on women change during history (physical values/values regarding the appearance); (2) identifying the social problems of advertising campaigns; (3) the main guiding principle of Apple, Huawei and Samsung's advertising: the focus of their communication; (4) the values determined by Julia Roberts and the brands she represents; (5) the social problems promoted by world brands. The focus of the analyzes is on women, because women play a significant role in the implementation and solution of values and social problems, they also have an important role to play if they do not fight in the front line, but they are behind the scenes. JEL classification: L82 http://193.231.18.162/index.php/subbnegotia/article/view/2755mass communication, feminine beauty ideal, media, corporate social responsibility (CSR), values, art. |
| spellingShingle | Erika KULCSÁR Tünde CSOMA Noémi FÜLÖP Noémi SZONDA Kinga-Izabella TIMÁR Dorottya VITÁLYOS MASS COMMUNICATION AND FEMALE SHAPING POWER Studia Universitatis Babeş-Bolyai Negotia mass communication, feminine beauty ideal, media, corporate social responsibility (CSR), values, art. |
| title | MASS COMMUNICATION AND FEMALE SHAPING POWER |
| title_full | MASS COMMUNICATION AND FEMALE SHAPING POWER |
| title_fullStr | MASS COMMUNICATION AND FEMALE SHAPING POWER |
| title_full_unstemmed | MASS COMMUNICATION AND FEMALE SHAPING POWER |
| title_short | MASS COMMUNICATION AND FEMALE SHAPING POWER |
| title_sort | mass communication and female shaping power |
| topic | mass communication, feminine beauty ideal, media, corporate social responsibility (CSR), values, art. |
| url | http://193.231.18.162/index.php/subbnegotia/article/view/2755 |
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