MODAL SOSIAL DAN HUMAN CAPITAL SEBAGAI ALAT UNTUK MENINGKATKAN KINERJA PEMASARAN
<p class="Normal1"><em>The aim of this research are to analyze how human capital and marketing performance can be improved through social capital, both internally and externally Quota sampling method are used to seeing the responses of 140 Batik SME’s in Semarang related resea...
| Main Authors: | , |
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| Format: | Article |
| Language: | Indonesian |
| Published: |
Universitas Merdeka Malang
2018-01-01
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| Series: | Jurnal Manajemen Dan Kewirausahaan |
| Online Access: | http://jurnal.unmer.ac.id/index.php/jmdk/article/view/1642 |
| _version_ | 1828946817263337472 |
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| author | Eviatiwi Kusumaningtyas Sugiyanto Mira Meilia Marka |
| author_facet | Eviatiwi Kusumaningtyas Sugiyanto Mira Meilia Marka |
| author_sort | Eviatiwi Kusumaningtyas Sugiyanto |
| collection | DOAJ |
| description | <p class="Normal1"><em>The aim of this research are to analyze how human capital and marketing performance can be improved through social capital, both internally and externally Quota sampling method are used to seeing the responses of 140 Batik SME’s in Semarang related research quetions. This research used Structural Equation Model (SEM) under Amos 22.0</em> <em>program as analysis tools. This research indicated that 1) internal social capital positively effect on human capital, 2) external social capital positively effect on human capital, 3) external social capital has no effect on marketing performance, 4) internal social capital positively effect on marketing performance, and 5) human capital positively effect on marketing performance</em></p> <p class="Normal1"><em> </em></p> <p class="normal"><strong><em>Keywords: Internal & external Social Capital, Human Capital, Marketing Performance</em></strong></p> <p class="normal"><strong> </strong></p><br /> |
| first_indexed | 2024-12-14T05:16:50Z |
| format | Article |
| id | doaj.art-34264a8305e04283babedabb277ccea9 |
| institution | Directory Open Access Journal |
| issn | 2301-9093 2540-8259 |
| language | Indonesian |
| last_indexed | 2024-12-14T05:16:50Z |
| publishDate | 2018-01-01 |
| publisher | Universitas Merdeka Malang |
| record_format | Article |
| series | Jurnal Manajemen Dan Kewirausahaan |
| spelling | doaj.art-34264a8305e04283babedabb277ccea92022-12-21T23:15:48ZindUniversitas Merdeka MalangJurnal Manajemen Dan Kewirausahaan2301-90932540-82592018-01-01521209MODAL SOSIAL DAN HUMAN CAPITAL SEBAGAI ALAT UNTUK MENINGKATKAN KINERJA PEMASARANEviatiwi Kusumaningtyas Sugiyanto0Mira Meilia Marka1Universitas SemarangUniversitas Semarang<p class="Normal1"><em>The aim of this research are to analyze how human capital and marketing performance can be improved through social capital, both internally and externally Quota sampling method are used to seeing the responses of 140 Batik SME’s in Semarang related research quetions. This research used Structural Equation Model (SEM) under Amos 22.0</em> <em>program as analysis tools. This research indicated that 1) internal social capital positively effect on human capital, 2) external social capital positively effect on human capital, 3) external social capital has no effect on marketing performance, 4) internal social capital positively effect on marketing performance, and 5) human capital positively effect on marketing performance</em></p> <p class="Normal1"><em> </em></p> <p class="normal"><strong><em>Keywords: Internal & external Social Capital, Human Capital, Marketing Performance</em></strong></p> <p class="normal"><strong> </strong></p><br />http://jurnal.unmer.ac.id/index.php/jmdk/article/view/1642 |
| spellingShingle | Eviatiwi Kusumaningtyas Sugiyanto Mira Meilia Marka MODAL SOSIAL DAN HUMAN CAPITAL SEBAGAI ALAT UNTUK MENINGKATKAN KINERJA PEMASARAN Jurnal Manajemen Dan Kewirausahaan |
| title | MODAL SOSIAL DAN HUMAN CAPITAL SEBAGAI ALAT UNTUK MENINGKATKAN KINERJA PEMASARAN |
| title_full | MODAL SOSIAL DAN HUMAN CAPITAL SEBAGAI ALAT UNTUK MENINGKATKAN KINERJA PEMASARAN |
| title_fullStr | MODAL SOSIAL DAN HUMAN CAPITAL SEBAGAI ALAT UNTUK MENINGKATKAN KINERJA PEMASARAN |
| title_full_unstemmed | MODAL SOSIAL DAN HUMAN CAPITAL SEBAGAI ALAT UNTUK MENINGKATKAN KINERJA PEMASARAN |
| title_short | MODAL SOSIAL DAN HUMAN CAPITAL SEBAGAI ALAT UNTUK MENINGKATKAN KINERJA PEMASARAN |
| title_sort | modal sosial dan human capital sebagai alat untuk meningkatkan kinerja pemasaran |
| url | http://jurnal.unmer.ac.id/index.php/jmdk/article/view/1642 |
| work_keys_str_mv | AT eviatiwikusumaningtyassugiyanto modalsosialdanhumancapitalsebagaialatuntukmeningkatkankinerjapemasaran AT mirameiliamarka modalsosialdanhumancapitalsebagaialatuntukmeningkatkankinerjapemasaran |