How can Customer Analytics Capabilities Influence Organizational Performance? A moderated mediation analysis

How can Customer Analytics Capabilities Influence Organizational Performance? A moderated mediation analysis

A theoretical model is proposed to test the relationship between Customer Analytics Capabilities and Market Orientation with Organizational Performance, encompassing Marketing Capabilities as a mediator mechanism moderated by Environmental Dynamism. Its contribution lies in the test of this mediatio...

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Bibliographic Details
Main Authors:	Alamir Costa Louro, Marcelo Moll Brandão, Jurij Jakli\u010D, Arthur Sarcinelli
Format:	Article
Language:	English
Published:	FUCAPE Business School 2019-01-01
Series:	BBR: Brazilian Business Review
Subjects:	customer analytics capabilities market orientation marketing capabilities
Online Access:	http://www.redalyc.org/articulo.oa?id=123062260004

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