Investigating the impact of consumer trust on loyalty and purchase intention of food store brands: Case study: Palladium shopping mall in Tehran
Today, store brand is considered as one of the active businesses in large cities and is under a lot of pressure caused by competition. The stores managers need special attention of managers in order to create and maintain competitive advantage and position in the market. The stores in order to keep...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
EconJournals
2017-10-01
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| Series: | International Review of Management and Marketing |
| Online Access: | https://www.econjournals.com/index.php/irmm/article/view/5395 |