Advert for higher education
The article discusses the features advertising higher education institution. The analysis results of marketing research students for their choice of institutions and further study. Principles of the advertising campaign on three levels: the university, the faculty, the separate department.
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Sumy State University
2011-03-01
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| Series: | Marketing i Menedžment Innovacij |
| Subjects: | |
| Online Access: | http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2011_2_53_64_0.pdf |
| _version_ | 1797331260105818112 |
|---|---|
| author | N.V. Provozin А.S. Teletov |
| author_facet | N.V. Provozin А.S. Teletov |
| author_sort | N.V. Provozin |
| collection | DOAJ |
| description | The article discusses the features advertising higher education institution. The analysis results of marketing research students for their choice of institutions and further study. Principles of the advertising campaign on three levels: the university, the faculty, the separate department. |
| first_indexed | 2024-03-08T07:31:51Z |
| format | Article |
| id | doaj.art-3436871b449c4558820950a0b49b58ba |
| institution | Directory Open Access Journal |
| issn | 2218-4511 |
| language | English |
| last_indexed | 2024-03-08T07:31:51Z |
| publishDate | 2011-03-01 |
| publisher | Sumy State University |
| record_format | Article |
| series | Marketing i Menedžment Innovacij |
| spelling | doaj.art-3436871b449c4558820950a0b49b58ba2024-02-02T19:58:27ZengSumy State UniversityMarketing i Menedžment Innovacij2218-45112011-03-01225364Advert for higher educationN.V. ProvozinА.S. TeletovThe article discusses the features advertising higher education institution. The analysis results of marketing research students for their choice of institutions and further study. Principles of the advertising campaign on three levels: the university, the faculty, the separate department.http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2011_2_53_64_0.pdfmarketing educationmarketing of educational servicescommunication in the education systemmarketing research universitiesthe marketing activities of universitiesthe advertising campaign of the university |
| spellingShingle | N.V. Provozin А.S. Teletov Advert for higher education Marketing i Menedžment Innovacij marketing education marketing of educational services communication in the education system marketing research universities the marketing activities of universities the advertising campaign of the university |
| title | Advert for higher education |
| title_full | Advert for higher education |
| title_fullStr | Advert for higher education |
| title_full_unstemmed | Advert for higher education |
| title_short | Advert for higher education |
| title_sort | advert for higher education |
| topic | marketing education marketing of educational services communication in the education system marketing research universities the marketing activities of universities the advertising campaign of the university |
| url | http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2011_2_53_64_0.pdf |
| work_keys_str_mv | AT nvprovozin advertforhighereducation AT asteletov advertforhighereducation |