Impact of Customer Relationship Management on Customer Loyalty, Customer Retention and Customer Profitability for Hotelier Sector

Impact of Customer Relationship Management on Customer Loyalty, Customer Retention and Customer Profitability for Hotelier Sector

Since the entrance of strategies oriented to marketing relational in Hotelier Sector, the traditional way of travel agents and other representatives arranging hospitality services for hotel and travel reservations has changed. The strategies oriented to customer relationship management are a rel...

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Bibliographic Details
Main Authors: Sandra-Dinora Orantes-Jiménez, Graciela Vázquez-Álvarez, Ricardo Tejeida-Padilla
Format: Article
Language:English
Published: International Institute of Informatics and Cybernetics 2017-08-01
Series:Journal of Systemics, Cybernetics and Informatics
Subjects:
Marketing relational
customer retention
customer profitability
customer loyalty
hotelier sector
Online Access:http://www.iiisci.org/Journal/CV$/sci/pdfs/HA613PF17.pdf

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