Adapting and Modernizing the Post-Covid Marketing Policy Under the Impact of Consumption Challenges
The turmoil created by the COVID-19 pandemic in all components of the society has effects that become challenging for people and companies. This scientific approach aims at drawing attention primarily to the new trends in consumption and consumer behavior. The main trends identified are the reductio...
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| Format: | Article |
| Language: | English |
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Editura ASE Bucuresti
2021-03-01
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| Series: | Romanian Economic Journal |
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| Online Access: | http://www.rejournal.eu/sites/rejournal.versatech.ro/files/articole/2021-03-29/3630/rej20217901danciu.pdf |