The pre-pandemic role of customer online satisfaction in price determination: evidence from hotel industry
This study examines the importance of online reviews for price determination in the hotel industry in the pre-pandemic period. The research is conducted for Croatian small open economy with a developed tourism sector. The paper fills the gap in existing literature by using multivariate principal com...
Main Authors: | Palić Irena, Palić Petra, Banić Frane |
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Format: | Article |
Language: | English |
Published: |
Sciendo
2021-12-01
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Series: | Croatian Review of Economic, Business and Social Statistics |
Subjects: | |
Online Access: | https://doi.org/10.2478/crebss-2021-0009 |
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