What makes a theme park experience less enjoyable? Evidence from online customer reviews of Disneyland China
The aim of this study was to explore the causes of tourists’ lesser enjoyment of theme parks through an unsupervised machine learning approach—structural topic modelling. Specifically, the research extracted a comprehensive list of discussion topics about the travel experience of tourists through th...
| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Frontiers Media S.A.
2023-06-01
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| Series: | Frontiers in Psychology |
| Subjects: | |
| Online Access: | https://www.frontiersin.org/articles/10.3389/fpsyg.2023.1120483/full |