THE CONCEPT OF BANCASSURANCE: FORMS, MODELS AND DIRECTIONS FOR ITS IMPLEMENTATION UNDER MODERN CONDITIONS
Improving the interaction between banks and insurance companies is necessitated by the need to enhance integration processes to produce competitive products and meet the needs of customers in financial services with a better quality. There is a need to study the principles of bancassurance and analy...
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| Format: | Article |
| Language: | Russian |
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Government of the Russian Federation, Financial University
2017-10-01
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| Series: | Финансы: теория и практика |
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| Online Access: | https://financetp.fa.ru/jour/article/view/260 |