| Summary: | The purpose of this research was to study the capability of organizational operation and studies the innovation of excellent products and services that promote the excellent export business of Thailand. As well as to investigate the relationship between the capability of organizational operation and the innovation of excellent products and services of the export business. Additionally, factors of the capability of organizational operation that affect the innovative products and services of the export business of Thailand. The study used questionnaires for collecting the data from 50 executives who have been awarded by the Prime Minister’s Export Award of Thailand. The data were analyzed by using multiple correlation analysis and multiple regression analysis. The results of the research found that the capability of organizational operation and the innovation of excellent products and services that promote the excellent export business of Thailand, the overall opinion was at the high level. Further more, the capability of organizational operation; organizational and manufacturing areas are correlated and have a positive effect to the innovation of excellent products and services at 0.05 significant level. The refore, executives should focus on the organization in order to improve the structure for a flexible innovation and to adapt and response to the changes of the external environment appropriately. In addition, the organization should have the knowledge management on innovation in order to develop innovative manufacturing processes, also the planning on resource management should be in place in order to make the most of the resources with consideration to the environment.
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