Uji Efektivitas Sponsorship Produk Bearing Racing pada PT. SKF Indonesia Periode 2008 - 2012
The highest achievement of marketing is sales transaction, so the marketing strategy should have impacts on sales. Promotion in the form of sponsorship has just been conducted by PT. SKF Indonesia since 2010-2011. This study aims to analyze the development of bearing products in PT. SKF Indonesia an...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Bina Nusantara University
2013-05-01
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| Series: | Binus Business Review |
| Subjects: | |
| Online Access: | https://journal.binus.ac.id/index.php/BBR/article/view/1417 |
| _version_ | 1797723389450780672 |
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| author | Septian Willy Yanto Tomy Gurtama Soemapradja |
| author_facet | Septian Willy Yanto Tomy Gurtama Soemapradja |
| author_sort | Septian Willy Yanto |
| collection | DOAJ |
| description | The highest achievement of marketing is sales transaction, so the marketing strategy should have impacts on sales. Promotion in the form of sponsorship has just been conducted by PT. SKF Indonesia since 2010-2011. This study aims to analyze the development of bearing products in PT. SKF Indonesia and to test the effectiveness of promotional strategies in the form of motor racing team sponsorship based on average sales of the bearing racing products data. Anova test results showed that the average sales prior to sponsorship were smaller than the average sales after sponsorship. Thus, sponsorship strategy is efective to raise the average of bearing racing product sales in SKF Indonesia with α = 0.05 and 0.01. |
| first_indexed | 2024-03-12T10:01:12Z |
| format | Article |
| id | doaj.art-346fc4b6f18d47eeadfaafc2979dc973 |
| institution | Directory Open Access Journal |
| issn | 2087-1228 2476-9053 |
| language | English |
| last_indexed | 2024-03-12T10:01:12Z |
| publishDate | 2013-05-01 |
| publisher | Bina Nusantara University |
| record_format | Article |
| series | Binus Business Review |
| spelling | doaj.art-346fc4b6f18d47eeadfaafc2979dc9732023-09-02T11:36:30ZengBina Nusantara UniversityBinus Business Review2087-12282476-90532013-05-014153154010.21512/bbr.v4i1.14171277Uji Efektivitas Sponsorship Produk Bearing Racing pada PT. SKF Indonesia Periode 2008 - 2012Septian Willy Yanto0Tomy Gurtama Soemapradja1Bina Nusantara UniversityBina Nusantara UniversityThe highest achievement of marketing is sales transaction, so the marketing strategy should have impacts on sales. Promotion in the form of sponsorship has just been conducted by PT. SKF Indonesia since 2010-2011. This study aims to analyze the development of bearing products in PT. SKF Indonesia and to test the effectiveness of promotional strategies in the form of motor racing team sponsorship based on average sales of the bearing racing products data. Anova test results showed that the average sales prior to sponsorship were smaller than the average sales after sponsorship. Thus, sponsorship strategy is efective to raise the average of bearing racing product sales in SKF Indonesia with α = 0.05 and 0.01.https://journal.binus.ac.id/index.php/BBR/article/view/1417sponsorship, anova, bearing racing, SKF |
| spellingShingle | Septian Willy Yanto Tomy Gurtama Soemapradja Uji Efektivitas Sponsorship Produk Bearing Racing pada PT. SKF Indonesia Periode 2008 - 2012 Binus Business Review sponsorship, anova, bearing racing, SKF |
| title | Uji Efektivitas Sponsorship Produk Bearing Racing pada PT. SKF Indonesia Periode 2008 - 2012 |
| title_full | Uji Efektivitas Sponsorship Produk Bearing Racing pada PT. SKF Indonesia Periode 2008 - 2012 |
| title_fullStr | Uji Efektivitas Sponsorship Produk Bearing Racing pada PT. SKF Indonesia Periode 2008 - 2012 |
| title_full_unstemmed | Uji Efektivitas Sponsorship Produk Bearing Racing pada PT. SKF Indonesia Periode 2008 - 2012 |
| title_short | Uji Efektivitas Sponsorship Produk Bearing Racing pada PT. SKF Indonesia Periode 2008 - 2012 |
| title_sort | uji efektivitas sponsorship produk bearing racing pada pt skf indonesia periode 2008 2012 |
| topic | sponsorship, anova, bearing racing, SKF |
| url | https://journal.binus.ac.id/index.php/BBR/article/view/1417 |
| work_keys_str_mv | AT septianwillyyanto ujiefektivitassponsorshipprodukbearingracingpadaptskfindonesiaperiode20082012 AT tomygurtamasoemapradja ujiefektivitassponsorshipprodukbearingracingpadaptskfindonesiaperiode20082012 |